Tuesday, December 24, 2019

Scrooge in A Christmas Carol by Charles Dickens Essay...

Scrooge in A Christmas Carol by Charles Dickens The novel, ‘A Christmas Carol’, is more than just a mere story instead it tries to expose the negative side of Victorian society and the reason behind this horror, the greed of the wealthy, through the development of the character Scrooge. All this while attempting to prompt readers with Scrooge’s similar wealth to make a change. As mentioned earlier, the development of Scrooge’s character is vital to this and I will explain how his character develops as the story proceeds and how it is used to accomplish the aim as mentioned above. In the first stave, Dickens tries to point out that Scrooge is a character that society considers negative. In the introduction, Dickens points†¦show more content†¦This haste to put down Scrooge’s character was carried out by Dickens to set an impression of Scrooge as an overall negative character which is supposed to reflect, in exaggeration, the negative characteristics of the wealthy businessmen in Victorian society. The first stave also tries to pass Scrooge off as an isolated character, it does this through the use of repetition as the emphasis of Marley’s death is repeated several times in the first stave that even dickens admits this with the quote ‘permit me to repeat, emphatically, that Marley was as dead as a doornail’ which basically means that Dickens is admitting that he has repeated that Marley is dead, this proves that repletion is used to allow the reader to gain the impression that Scrooge is an isolated character which. This isolation is further emphasized when Scrooge described love and Christmas, both very social occasions, in one statement as ‘the only thing in the world more ridiculous than a merry Christmas’, this proves Scrooge’s isolation and his anti-social characteristic. Scrooge is also comes off the first stave as an anti-social and cold character, this is proven because Scrooge repeatly dismisses his nephew who is trying to make friends with him with the quote ‘Good afternoon’ which proves Scrooge’s anti-social and cold character. Not only is Scrooge’sShow MoreRelated Scrooge in A Christmas Carol By Charles Dickens Essay1089 Words   |  5 PagesA Christmas Carol By Charles Dickens Scrooge is represented from the beginning as a miserable old man being described as a squeezing, wrenching, grasping, scraping, clutching, covetous, old sinner! I think this a perfect description of him in one sentence. People know Scrooge well and avoid him, this suites Scrooge because he does not like other people and not a big fan of being sociable. The name Scrooge was created by Dickens and is now well known in the dictionaryRead MoreThe Comprehensibility of Scrooge in Charles Dickens A Christmas Carol1184 Words   |  5 PagesA Christmas Carol: The Comprehensibility of Scrooge A Christmas Carol by Charles Dickens is one of the most classic stories that has been embraced by Western culture. There is a certain timelessness to the entire story, in that it demonstrates the powerful transformation of an incredibly stilted and unlikeable character to that of someone who is giving, kind and generous. 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A Christmas Carol is about how a â€Å"cold-hearted, tight fisted, selfish† money grabbing man is offered an opportunity of a life time, to change his behaviour, attitude... to have a second chance in life. The theme of this novel is to look at the good you do in life and how it carries over after your death. The moral of the book is; People can make changes in their lives whenever they really want to

Monday, December 16, 2019

What Is Bibliotheraphy Free Essays

What is Bibliotherapy? * Bibliotherapy – the use of literature to help people cope with emotional problems, mental illness, or changes in their lives or to produce affective change and promote personality growth and development. * The underlying premise of bibliotherapy is that clients identify with literary characters similar to themselves, an association that helps the clients release emotions, gain new directions in life, and explore new ways of interacting * E. g. We will write a custom essay sample on What Is Bibliotheraphy or any similar topic only for you Order Now Teenage readers may feel relief that they are not the only ones facing a specific problem. They learn vicariously how to solve their problems by reflecting on how the characters in the book solve theirs Some approaches in Bibliotherapy * Traditional bibliotherapy * Tended to be more ‘reactive’ * Focused on getting individuals to react positively or negatively to the reading material. * Therapeutic process * More interactive one: the reader becomes part of the unfolding intellectual and emotional process of the story, and in struggling to understand what is being communicated at the deepest levels, the reader responds by making a positive alternation or modification in behavior or attitude. Interactive bibliotherapy * Help them reflect on what they read, such as group discussion and dialogue journal writing. * In clinical bibliotherapy and bibliocounseling * Skilled practitioners use therapeutic methods to help individuals experiencing serious emotional problems. * Devel opmental bibliotherapy * Classroom teachers are more likely to use this method * Involves helping students in their normal health and development * Advantage – teachers can identify the concerns of their students and address the issues before problems arise. Students can also be guided through predictable stages of adolescence Basic stages in Bibliotherapy Generally, activities in bibliotherapy are designed to: * provide information * provide insight * stimulate discussion about problems * communicate new values and attitudes * create awareness that other people have similar problems * provide realistic solutions to problems Four basic stages: identification, selection, presentation, and follow-up. * First two stages – the clients’ needs must be identified, and appropriate books selected to match their particular problems. The books must then be presented carefully and strategically so that the clients are able to see similarities between themselves and the book characters. * Once the clients can identify with the main character, they enter the follow-up stage during which they share what they have gained. * They express catharsis verbally in discussion or writing, or nonverbal means such as art, role-playing, creative problem solving, or self-selected options for students to pursue individually * Once catharsis has occurred, the clients can be guided to gain insight into the problem. Catharsis – the process releasing strong emotions through particular activities or experience) Benefits and limitations of Bibliotherapy * BENEFITS * Provides the opportunity for the participants to recognize and understand themselves, their characteristics, and the complexity of human thought and behavior. * Promote social development as well as the love of literature in general, and reading in particular. * Reduces feelings of isolation that may be felt by people with problems. * LIMITATIONS * Availability of materials on certain topics Lack of clien t readiness and willingness to read. * Clients may also project their own motives onto characters and thus reinforce their own perceptions and solutions – participants may be defensive * Facilitators may have limited knowledge of human development and developmental problems, and inadequate knowledge about appropriate literature. * Clients may be unwilling to discuss areas that are uncomfortable * Facilitators may insist on making a point at the client’s expense. http://www. cyc-net. org/cyc-online/cycol-0105-biblio. html Selection of books When choosing stories for bibliotherapy there are specific criteria : * The child’s emotional and chronological age should be taken into account * The librarian should know the material * It should be related to the child’s circumstances and feelings * Illustrations should be clear and colourful. * Characters should model healthy adaptation patterns * There should be a character suitable for identification. * The hero in the story should also be portrayed realistically, for instance s/he must have feelings such as uncertainty, fear and anger. S/he must portray unacceptable behaviour such as being naughty, while people still accept him/her. * There should be other characters in the story that are more or less the same as those in the client’s situation * The librarian should know the client’s reading ability * In using bibliotherapy with small groups of children, the same principles of book selection * Any books selected will be suited for all group members. BIBLIOTHERAPY!! THREE STAGES of BIBLIOTHERAPY 1. IDENTIFICATION. The child identifies with a character, a story line, SOMETHING in the book that   catches their attention. This identification (discovery) can be by the child, or staged by the therapist or   teacher. 2. CATHARSIS. The child is able to release emotions when he/she becomes emotionally involved in   the story. The classroom or office provides a safe place for the child to release (in a classroom, make   sure to guard the child’s privacy and confidentiality). The child can release any of several ways, such   as discussion, art work, music . . 3. INSIGHT. With the therapist’s help, the child can come to possible solutions to their problem. Or   sometimes, there is no solution, but coping strategies can be suggested and goals made. The   book’s suggested solution or coping strategies can be used, if appropriate. | BIBLIOTHERAPY  can be done in group settings or with individuals alone. Books that address problems common to childhood can be read   to g roups, even when there aren’t any apparent problems. Sometimes a group reading can open discussion and reveal issues. While  BIBLIOTHERAPY  is a good way for children to release pent-up emotions, it should not be considered a cure. Deep psychological   problems can’t be resolved or even handled in a classroom setting — these need to be addressed in more intense therapy. | HOW TO USE BIBLIOTHERAPY!!!! (yahoo) 1. Identify your children’s needs through observation, parent conferences, classwork, official records, etc. 2. Match the problems with the appropriate books. Make sure that the book is appropriate for the child’s reading   level and maturity. 3. Decide on the settings and time for the therapy, and how you will introduce it to the student. 4. Design follow-up activities after the reading. 5. Motivate the child with introductory activities. 6. Engage in the reading, viewing, or listening phase. Ask leading questions. 7. Take a break for reflection. 8. Introduce follow-up activities: ~retelling of the story ~in-depth discussion of the book ~art activities ~creative writing ~dramatic activities 9. Discussion and possible solution finding. | http://www. catherineshafer. com/biblio. html Developmental Interactive Bibliotherapy Bibliotherapy is generally defined as the use of literature to promote mental health * Bibliotherapy has been found effective for a number of domains, such as attitude change, self-concept development, fear reduction, problem-solving ability, prosocial behavior, values development, and interpersonal relationship. * Bibliotherapy can offer a wealth of resources not only for problem-centered interventions but also for classroom guidance. Children’s Social-Emotional Development * The concept of emotional intelligence has been widespread in recent educational literature. Emotional intelligence involves the ability to perceive accurately, appraise, and express emotion; the ability to access and/or generate feelings when they facilitate thought; the ability to understand emotion and emotional knowledge; and the ability to regulate emotions to promote emotional and intellectual growth. †(p. 10) * Even in the reading lessons that involve only engaging stories, children can learn about how the characters feel and how the characters perform in response to such feelings. * Children learn these social-emotional skills through various medium, such as, literature, art programs, music, and so on. Lang (1998) suggested that a curriculum of social-emotional development should generally cover a wide range of issues. It should involve a concern for the personal and social development. The Tr ansactional Model of Stress * People also differ in their coping patterns. * Emotion-focused coping – avoidance, minimization, distancing, selective attention, and positive comparisons, are likely to occur when there is nothing that can be done to modify harmful, or threatening conditions. * Problem-focused coping – amenable to change. * No single strategy that is considered inherently better than any other. Transactional model suggests that to result in emotions and to cope appropriately with the realities of the situation we are facing, we need to appraise correctly. * the concepts of â€Å"appraisal† and â€Å"coping† to the elementary school students is through children’s literature – pertaining to stressful plots and various forms of coping processes and strategies were selected and analyzed Educational Importance of this Study * School counselors to use literature as a method for nurturing children’s social and emotional develop ment. Facilitate discussions with good quality in interactive bibliotherapy, professional skills including active listening, clarification of content, and reflection of feeling are crucial. * Select quality literature-counselors need to expand their collections in various stories pertaining critical issues to children’s social-emotional development at each stage. * Useful to collaborate with other practitioners, such as media specialists, classroom teachers, librarians, and parents. In addition, further knowledge for selecting children’s literature is especially needed. How to cite What Is Bibliotheraphy, Essay examples What Is Bibliotheraphy Free Essays What is Bibliotherapy? * Bibliotherapy – the use of literature to help people cope with emotional problems, mental illness, or changes in their lives or to produce affective change and promote personality growth and development. * The underlying premise of bibliotherapy is that clients identify with literary characters similar to themselves, an association that helps the clients release emotions, gain new directions in life, and explore new ways of interacting * E. g. We will write a custom essay sample on What Is Bibliotheraphy or any similar topic only for you Order Now Teenage readers may feel relief that they are not the only ones facing a specific problem. They learn vicariously how to solve their problems by reflecting on how the characters in the book solve theirs Some approaches in Bibliotherapy * Traditional bibliotherapy * Tended to be more ‘reactive’ * Focused on getting individuals to react positively or negatively to the reading material. * Therapeutic process * More interactive one: the reader becomes part of the unfolding intellectual and emotional process of the story, and in struggling to understand what is being communicated at the deepest levels, the reader responds by making a positive alternation or modification in behavior or attitude. Interactive bibliotherapy * Help them reflect on what they read, such as group discussion and dialogue journal writing. * In clinical bibliotherapy and bibliocounseling * Skilled practitioners use therapeutic methods to help individuals experiencing serious emotional problems. * Devel opmental bibliotherapy * Classroom teachers are more likely to use this method * Involves helping students in their normal health and development * Advantage – teachers can identify the concerns of their students and address the issues before problems arise. Students can also be guided through predictable stages of adolescence Basic stages in Bibliotherapy Generally, activities in bibliotherapy are designed to: * provide information * provide insight * stimulate discussion about problems * communicate new values and attitudes * create awareness that other people have similar problems * provide realistic solutions to problems Four basic stages: identification, selection, presentation, and follow-up. * First two stages – the clients’ needs must be identified, and appropriate books selected to match their particular problems. The books must then be presented carefully and strategically so that the clients are able to see similarities between themselves and the book characters. * Once the clients can identify with the main character, they enter the follow-up stage during which they share what they have gained. * They express catharsis verbally in discussion or writing, or nonverbal means such as art, role-playing, creative problem solving, or self-selected options for students to pursue individually * Once catharsis has occurred, the clients can be guided to gain insight into the problem. Catharsis – the process releasing strong emotions through particular activities or experience) Benefits and limitations of Bibliotherapy * BENEFITS * Provides the opportunity for the participants to recognize and understand themselves, their characteristics, and the complexity of human thought and behavior. * Promote social development as well as the love of literature in general, and reading in particular. * Reduces feelings of isolation that may be felt by people with problems. * LIMITATIONS * Availability of materials on certain topics Lack of clien t readiness and willingness to read. * Clients may also project their own motives onto characters and thus reinforce their own perceptions and solutions – participants may be defensive * Facilitators may have limited knowledge of human development and developmental problems, and inadequate knowledge about appropriate literature. * Clients may be unwilling to discuss areas that are uncomfortable * Facilitators may insist on making a point at the client’s expense. http://www. cyc-net. org/cyc-online/cycol-0105-biblio. html Selection of books When choosing stories for bibliotherapy there are specific criteria : * The child’s emotional and chronological age should be taken into account * The librarian should know the material * It should be related to the child’s circumstances and feelings * Illustrations should be clear and colourful. * Characters should model healthy adaptation patterns * There should be a character suitable for identification. * The hero in the story should also be portrayed realistically, for instance s/he must have feelings such as uncertainty, fear and anger. S/he must portray unacceptable behaviour such as being naughty, while people still accept him/her. * There should be other characters in the story that are more or less the same as those in the client’s situation * The librarian should know the client’s reading ability * In using bibliotherapy with small groups of children, the same principles of book selection * Any books selected will be suited for all group members. BIBLIOTHERAPY!! THREE STAGES of BIBLIOTHERAPY 1. IDENTIFICATION. The child identifies with a character, a story line, SOMETHING in the book that   catches their attention. This identification (discovery) can be by the child, or staged by the therapist or   teacher. 2. CATHARSIS. The child is able to release emotions when he/she becomes emotionally involved in   the story. The classroom or office provides a safe place for the child to release (in a classroom, make   sure to guard the child’s privacy and confidentiality). The child can release any of several ways, such   as discussion, art work, music . . 3. INSIGHT. With the therapist’s help, the child can come to possible solutions to their problem. Or   sometimes, there is no solution, but coping strategies can be suggested and goals made. The   book’s suggested solution or coping strategies can be used, if appropriate. | BIBLIOTHERAPY  can be done in group settings or with individuals alone. Books that address problems common to childhood can be read   to g roups, even when there aren’t any apparent problems. Sometimes a group reading can open discussion and reveal issues. While  BIBLIOTHERAPY  is a good way for children to release pent-up emotions, it should not be considered a cure. Deep psychological   problems can’t be resolved or even handled in a classroom setting — these need to be addressed in more intense therapy. | HOW TO USE BIBLIOTHERAPY!!!! (yahoo) 1. Identify your children’s needs through observation, parent conferences, classwork, official records, etc. 2. Match the problems with the appropriate books. Make sure that the book is appropriate for the child’s reading   level and maturity. 3. Decide on the settings and time for the therapy, and how you will introduce it to the student. 4. Design follow-up activities after the reading. 5. Motivate the child with introductory activities. 6. Engage in the reading, viewing, or listening phase. Ask leading questions. 7. Take a break for reflection. 8. Introduce follow-up activities: ~retelling of the story ~in-depth discussion of the book ~art activities ~creative writing ~dramatic activities 9. Discussion and possible solution finding. | http://www. catherineshafer. com/biblio. html Developmental Interactive Bibliotherapy Bibliotherapy is generally defined as the use of literature to promote mental health * Bibliotherapy has been found effective for a number of domains, such as attitude change, self-concept development, fear reduction, problem-solving ability, prosocial behavior, values development, and interpersonal relationship. * Bibliotherapy can offer a wealth of resources not only for problem-centered interventions but also for classroom guidance. Children’s Social-Emotional Development * The concept of emotional intelligence has been widespread in recent educational literature. Emotional intelligence involves the ability to perceive accurately, appraise, and express emotion; the ability to access and/or generate feelings when they facilitate thought; the ability to understand emotion and emotional knowledge; and the ability to regulate emotions to promote emotional and intellectual growth. †(p. 10) * Even in the reading lessons that involve only engaging stories, children can learn about how the characters feel and how the characters perform in response to such feelings. * Children learn these social-emotional skills through various medium, such as, literature, art programs, music, and so on. Lang (1998) suggested that a curriculum of social-emotional development should generally cover a wide range of issues. It should involve a concern for the personal and social development. The Tr ansactional Model of Stress * People also differ in their coping patterns. * Emotion-focused coping – avoidance, minimization, distancing, selective attention, and positive comparisons, are likely to occur when there is nothing that can be done to modify harmful, or threatening conditions. * Problem-focused coping – amenable to change. * No single strategy that is considered inherently better than any other. Transactional model suggests that to result in emotions and to cope appropriately with the realities of the situation we are facing, we need to appraise correctly. * the concepts of â€Å"appraisal† and â€Å"coping† to the elementary school students is through children’s literature – pertaining to stressful plots and various forms of coping processes and strategies were selected and analyzed Educational Importance of this Study * School counselors to use literature as a method for nurturing children’s social and emotional develop ment. Facilitate discussions with good quality in interactive bibliotherapy, professional skills including active listening, clarification of content, and reflection of feeling are crucial. * Select quality literature-counselors need to expand their collections in various stories pertaining critical issues to children’s social-emotional development at each stage. * Useful to collaborate with other practitioners, such as media specialists, classroom teachers, librarians, and parents. In addition, further knowledge for selecting children’s literature is especially needed. How to cite What Is Bibliotheraphy, Papers

Saturday, December 7, 2019

Social Enterprise and Key Features Free Samples for Students

Question: 1.Describe the social enterprise and key features.2.Identify and Analysis the Market for the Social Enterprises. Answer: Introduction The paper describes Who gives a Crap which is a social enterprise based in Australia. It also provides the history and key features of the enterprise. In addition, the paper identifies and analyses the market in which the social enterprise operates. 7P marketing mix and SWOT analysis are some of the market analyzing strategies that have been used in the paper. Social enterprises are business initiatives which are meant to raise revenue and then use a fraction of the raised revenue in addressing economic, social or economic problems. The enterprise must therefore do everything possible to ensure that they remain competitive in the business market. There is no country where social enterprises are accorded preferential treatment in the business market. Social enterprises must therefore consider the marketing mix. In addition they must carefully analyze the market in which they operate. Since social enterprises uses a portion of their proceeds to improve the lives of people in the societ y, they must be able to carry out business and meet their targets. 1.Description of the Social enterprise and key features Who gives a crap is a social enterprise that was started way back in 2012 by Danny Alexander, Griffiths and Jehan Ratnatunga. The three people came up with the idea when they learned that there are close to 2.3 billion people worldwide who are in dire need of toilets. That was a huge fraction of the worlds total population (Anderson, 2015). The lack of toilets meant that about 40 % of the world population, more so those who live in Sub-Saharan Africa were prone to infections from diarrhea-related diseases. By good luck, it has been proved beyond doubt that accessibility to toilets is the only solution to diarrhea-related diseases. Toilets improve health, quality of life and also provide dignity at the same time (Cunningham, 2016). Research has also shown that investing in a single dollar in sanitation is likely to yield $5.50 regarding economic prosperity. According to the Griffith and his colleagues, that was indeed crap. They therefore, decided to come up with an initiative that would transform the lives of people across the world. Griffith and his friends started Who gives a crap (Marketing Minds, 2012). Who gives crap makes toilet paper, tissues, and paper towel from recycled materials and then sells them to customers. They then dedicate half of the proceeds obtained from the sales towards the building of toilets for people in developing countries. They also provide clean water access and hygiene education. As at now, 120,000 now have access to toilets courtesy of Who Gives A Crap.22, 758 trees have also been saved given that Who Gives A Crap uses recycled materials (Anderson, 2015). The use of eco-friendly materials have in turn led to the preservation of millions of litres of water and reduction of close to 4,000 tons of greenhouse gasses. Griffiths is the current Chief Executive Officer of the social initiative. He is famously known to have sat on a toilet for 50 hours until $ 50,000 was raised by their crowdfunding campaign to start the initiative. Griffith has teamed up with Craig $ Karl in creating some smaller sized toilet roll wrappers. He has taken the move to ensure that they can sell as many toilet papers as possible (Cunningham, 2016). Another reason why they decided to team up with Craig and Karl was to enable them to reach out to new customers. The collaboration with Craig and Karl puts the organization in a good position to market Who Gives A Crap to their fans and also share their story (Cunningham, 2016). 2.Identification and analysis of the market 7Ps Marketing Mix Product /Service Who Gives A Crap deals in generally basic products. Everyone needs toilet papers. Who gives crap makes toilet paper and paper towel from recycled materials. The products are of high quality, useful and convenient for use by the consumers (Anderson, 2015). They are made and packed such that all the customers would have value for their money. In addition; they are donating 50% of their profits. The 50% of profits is channeled towards the building of toilets for people, mostly in developing countries (Desmond Stone, 2007). Price and terms Who Gives A Crap sells their commodities at competitive prices. The prices are very affordable. The fact that they are making their products from recycled materials has enabled them to sell the products at fairly reduced prices and still makes profits. The products are sold to high income earners as well as low income earners, meaning that they must be sold at affordable prices (Lehmann Winer, 2007). Place/Access and availability Toilet papers and paper towels made by the social enterprise is sold in almost all parts of the nation (Cunningham, 2016). The products are easily available in retail shops, wholesale stores, and supermarkets. They can also be purchased from the social enterprises offices and depots. Those who have access to the internet can also access the organizations products online on their website (Ferrell Hartline , 2010). The enterprise has a website whereby customers can access view and compare the prices of various products. Promotion and selling Who Gives A Crap has branding marks on all its products. The branding marks enable customers to distinguish its products from those of its competitors. The fact that it donates 50% of all its profits towards the building of toilets in developing countries is in itself a very serious promotion activity (Marketing Minds, 2012). The idea of constructing toilets has made the organization and its products to become very famous in the countries. The organization has also been able to understand their customers product preferences and taste. They have therefore ensured that the customers are satisfied by the products offered to them (Ferrell Hartline , 2010). People Who Gives A Crap has employed people who make, supply and sell their products to customers. They have people in management, employees and those who provide customer services. The employees who provide customer services are tasked with the responsibility of ensuring that customers are satisfied by the products and services offered by the social enterprise (Anderson, 2015). Process Who Gives A Crap recycles materials and uses them to make tissues and toilet papers. The products are then transported to the marketplaces where they are sold. Proceeds from the selling of the products are then divided into two. 50% of the proceeds are used to construct toilets in developing countries while the other 50% is used in the expansion and day to day running of the organizations activities (Anderson, 2015). Physical environment The physical environment of the organization is clean, presentable, smart and modern. The management of the social enterprise has ensured that all their physical environments across the world are appealing to their customers. Accessibility has also been greatly improved such that all their customers can visit any the premises of the social enterprise without any obstruction (princesstachana, 2016). SWOT Analysis Strength The social enterprise has made for itself a brand name through the building of toilets for people in developing countries. The customers, therefore, have a feeling of ownership in the enterprise. As a result, they promote the sale of their products. Also, the enterprise makes their products from recycled materials which greatly reduce their production cost. Weakness The only weakness of the social enterprise is the inability to monopolize the market completely. Opportunities There are several business organizations such as Craig and Karl that have partnered with the Social Enterprise. Such collaboration markets the products and services offered by the social enterprise. They are therefore able to reach out to more customers (Cunningham, 2016). Threats The social enterprise is only investing 50% of their profits while their competitors are investing all their profits. As a result, their competitors have the edge over them when it comes to the rate of expansion and development (Anderson, 2015). Conclusion Social enterprises work extremely hard in order to raise revenue to sustain their operations. However, they must be aware of the competitors in the market. They must therefore effectively adopt the correct market strategies that would enable them to win as many customers as possible. Social enterprises have had a tremendous impact in communities across the world. Government spending in social projects has declined in the recent past. The organizations have done very well by filling in the gap. References Marnie Cunningham. (2016). Who Gives a Crap: Toilet Paper That's Making a Difference. Global Citizen, 13-15. Anderson, C. (2015). Social Startup 'Who Gives A Crap' Is Making Toilet Paper Cool To Help Those In Need. The Huffington Post, 5-6. Desmond, J., Stone, M. A. (2007). Fundamentals of marketing. London, UK: Routledge. Ferrell, O. C., Hartline , M. D. (2010). Marketing Strategy (5th edition ed.). Chicago: South-Western. Lehmann, D., Winer, R. (2007). Analysis for Marketing Planning (7 ed.). Syndey: McGraw-Hill Education. Marketing Minds. (2012, March 13). Retrieved April 27, 2016, from https://www.marketingminds.com.au/branding/apple_branding_strategy.html. princesstachana. (2016). Who Gives A Crap Tissues and Toilet Paper. Wordpress, 9.

Saturday, November 30, 2019

Thomas Alva Edison - a Man of Practical Genius free essay sample

Thomas Edison came from humble beginnings. As he stepped off the boat that brought him from Boston and took his first step in New York, he had only one small bag and a single dollar in his possession. The only shelter that he could find was in a battery room of a company on Wall Street and this is where he spent his very first night in New York. It has been said that opinions are not always facts! This is certainly true in the case of Thomas Edison. He was born in 1847 in a little town near to Milan, Ohio on the shore of Lake Erie. Close friends and relatives called him A1. Although Thomas was quite an intelligent young boy, one of his teachers ventured their opinion and suggested to his mother that A1 had an addled brain. His furious mother removed him from the school immediately and taught Thomas herself. We will write a custom essay sample on Thomas Alva Edison a Man of Practical Genius or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Thomas Edison would in time prove that opinions are seldom facts! Thomas Edison endured further misfortune in his lifetime. After having overcome a bout of scarlet fever and recurring ear infections in childhood and an apparent blow to the side of his head, he remained hard of hearing for the rest of his life because ofa burst eardrum. He realized that time was precious. He wanted to succeed. Thomas Edison is quoted as saying: I am not discouraged, because every wrong attempt discarded is another step forward. And forward is the direction that Thomas also strove towards. Thomas Edison is generally well know for inventing the practical light bulb. His practical genius extended however to include many other inventions, perhaps less well known, but still significant. One day in 1877 Edison was working on a machine designed to record telegraphic signals on a wax cylinder. While making minor adjustments to the machine and talking to the mechanic, a needle on the achine pricked Edisons finger when he made a specific sound. Edison immediately made a rough sketch of a design that he wanted his mechanics to begin constructing. It was a machine designed to record and reproduce sounds. Upon completion, Edison picked up the ear-trumpet and spoke the first ever recorded words: Mary had a little lamb; its fleece was white as snow the phonograph was born. Thomas Edison is quoted as saying, l have not failed. Ive Just found 10,000 ways that wont work. So every time we turn on a light bulb and every time we listen to music, Thomas Edisons personal successes ensure that his legacy lives on.

Tuesday, November 26, 2019

Free Essays on Competitive Advantage

Competitive edge is defined as how effectively an organization meets the needs of customers relative to others that offer similar goods or services. There many companies in the United States that have this competitive edge in their industry. Their competitive edge causes growth in many key aspects within the business. These are return on investment, better service to their employees and customers, paying of debt, and increased market share. There are many ways a company can have a competitive edge. These are price, quality, flexibility, time, service, employees, and product or service differentiation. A few of these companies are Dell Computer Corporation, United Parcel Service (UPS), and Wal-Mart. These companies have strengths in one or more of the competitive advantages listed above. The competitive advantages listed can be defined as the following. The most common way to have a competitive price is to make the cost low to customers. Most customers will look for the lowest price i n the market. The main reason for customers wanting lowest price is to save money. By having a customer save money they are more likely to invest in the products or services offered by the company. Quality is defined as how well the product or service serves it purpose. Many customers will not continue to buy a product or service that breaks repeatedly, does not last longer or cannot perform the task that is needed to be done. A company’s ability to recognize and adapt to changes in the economy, trends of the market or other market facts is related to how flexible the company is. If the demand of a specific type of product or services increase or decreased in a certain market and the company cannot meet the required about need by customers then another company in the industry it will lose its competitive edge. Time refers to many operations that go on within the business. These operations are defined as the ability for the organization to deliver its produ... Free Essays on Competitive Advantage Free Essays on Competitive Advantage Competitive edge is defined as how effectively an organization meets the needs of customers relative to others that offer similar goods or services. There many companies in the United States that have this competitive edge in their industry. Their competitive edge causes growth in many key aspects within the business. These are return on investment, better service to their employees and customers, paying of debt, and increased market share. There are many ways a company can have a competitive edge. These are price, quality, flexibility, time, service, employees, and product or service differentiation. A few of these companies are Dell Computer Corporation, United Parcel Service (UPS), and Wal-Mart. These companies have strengths in one or more of the competitive advantages listed above. The competitive advantages listed can be defined as the following. The most common way to have a competitive price is to make the cost low to customers. Most customers will look for the lowest price i n the market. The main reason for customers wanting lowest price is to save money. By having a customer save money they are more likely to invest in the products or services offered by the company. Quality is defined as how well the product or service serves it purpose. Many customers will not continue to buy a product or service that breaks repeatedly, does not last longer or cannot perform the task that is needed to be done. A company’s ability to recognize and adapt to changes in the economy, trends of the market or other market facts is related to how flexible the company is. If the demand of a specific type of product or services increase or decreased in a certain market and the company cannot meet the required about need by customers then another company in the industry it will lose its competitive edge. Time refers to many operations that go on within the business. These operations are defined as the ability for the organization to deliver its produ...

Friday, November 22, 2019

Again with the Erosion of Income

Again with the Erosion of Income Tired of hearing about how writers are not getting paid? I imagine the writers needing to eat from that income arent. I had a quick unsubscribe of 19 readers within 30 minutes of releasing last Fridays newsletter. Some people do not want to hear that writing on the cheap is not a good thing, because its all they know how to do. People, listen. When pricing is the only factor, you will likely not have a long term relationship with someone. That means editor or reader. When people want to buy you cheap, thats their driving force. There is no LIKE in the factor. Dont make cheap a habit or that becomes your brand. Here are comments from readers that showed they understood the severity of this issue: I agree wholeheartedly that as writers we need to support one anothers efforts If more writers ignored these requests (**from editor for free writing), those markets would either have to find the funding to pay writers properly or realize that if they cant, then maybe they need to look closer at how well they run their businesses. When you give away your work or go for the easier low pay ones you subconsciously tell yourself that you are not good enough to get paid. Worse, getting into the poor or non-paying markets offers a false sense of success. The result of all of this is that you dont have any reason to improve your skills, which would get you into better paying markets. So, I was feeling a little under the weather, and gave my doctor a call. I asked him if he wouldnt mind seeing me for free, since it wouldnt really take much time and he was just fitting me in last minute anyway. Can you believe he turned me down? Claimed hed spent eight years in school, worked his ass off as an intern, was still paying off med school bills, yada yada yada. Well, Ive got options. I go down to the corner drugstore and ask my buddy the manager to give me some free meds. And he starts this whole rant about costs and staffing and insurance and he wouldnt give them to me. I figure, what the hell, Ill just suck it up and get to work. I call up one of my authors and tell him hes booked for a signing, and I promised twenty copies at authors price to the group. Told him I wont be paying him royalties on those. I mean, I cant work for nothing, right? Thank you for this! Ive turned down fabulous projects because of ridiculously low pay and said no to fabulous money because of ridiculous contract clauses. I would never treat anyone that poorly. Its up to each of us to do the right thing and say no. Were saying no for ourselves and for all writers. When we all say no, the low pay and egregious contract clauses would disappear overnight. Good smackdown, Hope. Im with you. If you give your work away, thats what your work is worth. In a race to the bottom, everyone drowns. I was reading an online article from The Guardian this morning on the widening gap between top earners in our industry and the rest of us (theguardian.com/books/2016/jan/15/earnings-soar-for-uks-bestselling-authors-as-wealth-gap-widens-in-books-industry). It was interesting, but much more interesting were the comments, which appear to have been from readers rather than writers. Not only do they not care, but they also think writers are in the wrong in complaining about how much (or rather, how little) they get paid. Definitely an issue for us to resolve in private rather than in public, Philip Pullmans recent action notwithstanding. (NOTE: Regarding that last comment, in case you didnt know, Philip Pullman, author of The Golden Compass, stepped down as patron from the Oxford Literary Festival because they were not paying writers to make appearances. Good man.) A festival organizer asked an acquaintance of mine for names as presenters. She gave them mine. But without me saying anything, she told me she understood my stance about being compensated, and shed let me have that conversation with them. Like I was the exception, but Ill take that reputation all day long. Wouldnt you like to be known as a decent writer who expects payment for their services, or rather someone who gives it away and can be easily had for free?

Wednesday, November 20, 2019

Trans World Airlines Flight Attendance Case Study

Trans World Airlines Flight Attendance - Case Study Example The strike happened at a time when the airline business was highly competitive (Wallace, n.d.). All airlines were aiming at making huge profit margins. The industry had become deregulated. This case study is a summary of the issues that characterized the strike. It also gives an opinion on the subject supporting it with similar occurrences and common practice. It also makes recommendations on the best way to solve predicaments similar to the one faced by the IFFA and TWA. The recommendations analyze the most favorable solutions to parties embroiled in similar trade disputes. Icahn was faced with the need to cut on costs to bolster TWA’s profits. One way of doing this was by reducing labor costs. It was the easiest way out owing to the fact that other management teams apply it when faced with situations that demand to lower operational costs. Icahn required wage concessions and benefit costs amounting to about 300 million U.S. dollars. This would reduce labor costs and expenses before tax by 20% and 8% respectively. The Air Line Pilots Association (ALPA) and the International Association of Machinists and Aerospace Workers (IAM) were agreeable. The two groups granted Icahn concessions worth $100 million and $50 million respectively, the consideration being profit sharing and worker stock-ownership plans. Icahn was expected to get the remainder from IFFA (Wallace). ALPA and IAM expected the same. If not, he would have to sell the airline because there were some interested parties. IFFA’s leader, Victoria Frankovich, had her reservations about the wage concessions. This was coupled with Icahn’s demands that the flight attendants would be required to put more hours to increase the airline’s productivity and competitiveness. It was intimated that the airline paid a lot more in wages as compared to other airlines with whom it competed; thus justifying these demands.

Tuesday, November 19, 2019

UK Construction Industry Essay Example | Topics and Well Written Essays - 1250 words

UK Construction Industry - Essay Example Currently, this industry is faced with a shortage of skills as well as safety and health issues. The relationship between contractors and clients, together with the supply chains are very complex. Additionally, a number of firms are moving towards a modern manufacturing approach but others are still traditional. Among the main factors driving the construction sector is the government's Public Private Partnership (PPP) for main infrastructure projects. Private Finance Initiatives (PFI) have also been widely adopted. These projects include prisons, schools, and hospitals. The private sector then takes responsibility in running these projects. PPP and PFI have brought in the discipline of private sector management, ownership and financing. This has greatly improved efficiency and value in the public sector. There is an acute shortage of houses particularly in South East of England. It requires a big infrastructure and housing projects emphasising on brown field sites and high density houses. The UK construction industry will continue to grow. Its output is expected to rise to about 12.7 per cent by 2010. The construction industry in the UK is growing very fast. Experts expect construction to shift from the North to the South and East. This is driven by the strong growth in the housing sector including 36 billion pounds of big projects. East London is expected to undergo a high employment rate at about 18.6 per cent by 2010. London's will be 11 per cent while the South East will be at 14 per cent (Weaver, 2002). Growth in the North is expected to be slower. Construction employment in the North West is estimated to grow by 5 per cent from 2006 to 2010, Scotland by eight per cent, Humberside by six per cent, Yorkshire and Humberside by six per cent and the North East by 6 per cent. Northern Ireland and Wales will also experience strong growth. The construction sector employment in Wales is expected to increase by 12 per cent. This is attributed to the 3.2 billion pound Welsh Quality Standards Scheme. Northern Ireland's 13 per cent growth is associated mainly with the public investment programme planned for the next ten years. Generally, the future of the construction industry in the UK is expected to show the following characteristics: Private output growth will exceed publicly funded construction programmes Public housing is expected to experience the biggest growth since private and government housing developers will seek deliverance of affordable and key worker housing, specifically in the South East and London. The commercial sector is also expected to grow due to the continued recovery for offices market and also further increases in PPP/PFI education and health projects. Infrastructure output is expected surpass the industry average. This will be due to projects like widening of M1 and M25 among other projects. The problems The construction industry in the UK is currently faced with many problems. These problems are threatening to lead this industry into a crisis. Meeting the industry Challenges In spite of its drawbacks, the UK construction sector experiencing increased demand and growth. This offers good employment opportunities. However, the rapidly changing environment has placed a lot of challenges in its bid to deliver new developments. Skills Shortage The construction industry has forecasted that 348,000 more workers will be required by 2010 to

Saturday, November 16, 2019

Annotated bibliography Essay Example for Free

Annotated bibliography Essay Source 1:http://business.time.com/2011/08/31/will-steve-jobs-departure-hurt-the-economy/ Summarize: This article discusses how big of an impact Steve Jobs has on the economy we live in today. Apple is a multi-billion dollar company. It has more financial ammo than most sovereign countries, by financial ammo I mean it has much more money than others companies in sovereign countries. Apple trumps the Gross domestic production of Denmark, Thailand, and Greece, which makes the company a true power house in today’s Society. If someone were to ask me what this article is about, I would tell them it explains in detail the impact Steve jobs had on the global economy. Mr. Jobs affected many countries from japan to the United States in a multitude of ways. Assess: This source is useful because it exemplifies the impact of Steve jobs from the Economic perspective. This source is very reliable because it is covered with update information and it is an original written article. The author of this article is not biased; the article exhibits both pros and cons. The goal of this article is to explain the impact Steve jobs had on the economy. Reflection: This source is genuinely helpful to me because it brings forth perfect points that I can connect to while I write my paper. It states how apple affects not only the United States Economy but other countries’ economies as well. This article helps my argument because it says that Steve jobs have a very big effect on the economy. An example of this is in the stock market, when Steve jobs stepped down as CEO of apple, the stock market dropped 5 percent. That is a bona-fide example of how he affects the economy in contrast to the prime Minister of Japan. Source 2: http://www.economist.com/node/21551058 Summarize: This article predominantly talks about how Apple is a major economy innovator. In the last 11 years, apple has come out with 3 products that have completely changed the market. The iPod, iPhone, and iPad. Apple has provided ways to effortlessly surf the internet anywhere anyone wants to, with a beautiful design. Apple has basically created its own mobile generation. Apple has demonstrated that even though the economy is strict, consumers are willing to pay for a â€Å"must have gadget†. Assess: This source is ideally useful because it describes how apple has surpassed its  competitors. Within the last 11 years apple has come out with 3 products that have changed the economy not only in the United States but in other countries too. The information presented in this article is reliable, because all the information is authentic. Also this article is not biased; it shows both the pros and con of the affects Apple has on the economy. The goal of this source is to show how Steve jobs affected the economy in various countries. Reflection: This source will be used to represent how much money Steve jobs generates and how people are willing to do to get this â€Å"must have product†. For an example there was a near-riot in Beijing when customers could not buy the latest iPhone. This source is useful to me because it shows how Steve jobs effects the economy, again when your product runs out and it starts a riot, it is clearly affecting the economy of that region. The source will shape my argument because it helps me show people just how much of an affect Steve Jobs has on the economy, his products are so well loved that if there aren’t any left people start to riot over it. Global Politics: Source 1: http://www.nytimes.com/2012/01/22/business/apple-america-and-a-squeezed-middle-class.html?pagewanted=all_r=2 Summarize: This article mainly discuses the comment made by President Obama. As Steve Jobs was speaking, President Barack Obama interrupted and asked him â€Å"what would it take to make iPhones in the United States?Why can’t that work come home?† He said that because apple was saying that their products were made in the United States but practically all of the 70 million iPhones, 30 million iPads and 59 million other products that Apple produce were sold last year, were manufactured overseas. Mr. Jobs responded withâ€Å"Those jobs aren’t coming back.† He said that because 700,000 people engineer and build and assemble apple parts, in addition to the 43,00 people apple employs in the United States and the 20,000 they employ overseas. Nearly none of those 700,000 people live in the United states, they work in other countries. Some part of the iPhone are American. The software for the iPhone, for instance, and its marketing campaigns were created in the United States. Apple recently built a $500 million data center in North Carolina.â€Å"Also another advantage for Apple was that China provided engineers at an extent the United States could not

Thursday, November 14, 2019

Capital Punishment Essay -- Crime Jail Death Penalty Essays

Capital Punishment Throughout the history of man, the penalty of death was given to criminals who broke the law. Capital Punishment is the extreme penalty for crime (Compton's) and is still in use today in many countries. A criminal can be sentenced to death for various crimes. Even more were the methods used to execute, many being cruel and unusual. There have been many debates on whether or not to abolish the death penalty. There are many pros and cons to this complicated issue. Capital Punishment is in use for many reasons and has been enforced in numerous ways throughout the years. The condemned prisoner on death row may have broken the law, but does that give us the right to take the life of another human being?   Ã‚  Ã‚  Ã‚  Ã‚  Why have we used the death penalty? The death sentence permanently removes law-breakers from our society and "prevents the executed criminal from continuing his criminal career (Hollywood Studio)." We kill in desperate hopes that these killers and rapists will not be able to strike again, murdering or raping more innocent victims. In many cases, the criminal has broken the law, but if he is let off easily and slips through the system, he may go out and commit the crime again and again. The death penalty is the ultimate punishment; it gets the point through and teaches the lesson that society will not put up with the people who break the law. It is a very real punishment and leaves no room for rehabilitation of the criminal. Repeat offenders must be kept from breaking the law once more. They have had their chances to repent and reform. The only other way to stop repeat offenders is to merely eliminate them (Electric Chair). Why not just sentence them to life impris onment? Life imprisonment just isn't as effective as the Death Penalty because it is not as severe and harsh (KSCOffices). Life imprisonment is soft and only succeeds in removing the criminal for a certain amount of time. Life imprisonment is also very expensive. The criminal who broke the law should not be allowed to mooch money off the system, receiving heating, clothing, in-door plumbing, and three meals a day, whilst a homeless person has nothing and has not harmed anyone. It costs roughly $30,000 each year to keep an inmate in jail, and many people do not feel it's worth their money to keep Capital offense criminals alive. We use the death penalty to teach a lesson t... ...Penalty and the Disadvantaged. Wisconsin: Gary E. McCuen Publications, Inc., 1997. McCuen, Gary E., and R.A. Baumgart. Reviving the Death Penalty. Wisconsin: Gary E. McCuen Publications, Inc., 1985. Isenberg, Irwin. The Reference Shelf: The Death Penalty. New York: H.W.   Ã‚  Ã‚  Ã‚  Ã‚  Wilson Company, 1977. Compton's Interactive Encyclopedia. Compton's NewMedia, Inc., 1994. Webster's Concise Encyclopedia. Sofsource, Inc., 1996. Clark, Richard. "Some Thoughts on the Death Penalty." [Online] Available http://ourworld.compuserve.com/homepages/capital_punishment- UK/homepage.html, May 14, 1998. No Author. "The Electric Chair." [Online] Available http://www.theelectricchair.com//index.htm. May 8, 1998. No Author. "Methods of Execution." [Online] Available http://www.dos.state.fl.us/fgils/agencies/fcc/reports/monitor/methmon.html/, May 8, 1998. Dieter, Richard C.. "Capital Punishments in the Past: Capital Punishments." [Online] Available http://www.geocities.com/Hollywood/Studio/3015/cap.htm, July, 1998. McNamara, Colleen. "Capital Punishment" [Online] Available http://www.keene.edu/KSCoffices/upward/cappun.htm. Keene State College Upward Bound, 1997.

Monday, November 11, 2019

Macbeth Article Critique Essay

Overall darkness is at fault for the tragedy of Macbeth. Most scenes in story were dark and held an evil atmosphere. A.C. Bradley stated that with so much darkness surrounding the hero, (Macbeth), he was bound to be corrupted by it. The witch’s prophecy, Lady Macbeth, and the constant spilling of blood both innocent and guilty. This darkness that corrupted him led Macbeth to madness as well as his wife. He and Lady Macbeth feared the night when sleep would succumb them and their guilty conscious plagued their dreams. All their evil deeds were brought to the for-front of their minds when they were asleep and this recurring nightmare drove Lady Macbeth to take her own life. When surrounded by darkness one will eventually succumb to its overwhelming power. A.C. Bradley’s argument about the atmosphere of Macbeth was fairly logical. Except for paragraph three where his words caused confusion. Bradley states that momentary flashes of light are shown at random parts of the play. Then he proceeds onto listing those moments. However, this confuses one’ because he doesn’t state what he believes is the reason for these flashes. This paragraph makes one question whether these flashes are good or bad? Are they a sign of Macbeth turning a new leave? All these questions are a burden to the readers. Another confusing matter that comes into play after reading the article is its clarity. The article is partially written in an advanced jargon. This jargon trips up the readers and forces them to re-read the article, divide it into sections, then analyze and translate the meaning of his words. At first it is difficult to interpret the meaning of his words but once understood one would think â€Å"OH, How come I didn’t get it the first time I read it or was it always this clear†? The analyzing of Bradley’s words take up too much time and he should have written them in simpler terms. This article may have its confusing parts but it is well constructed and states the writers’ opinion clearly and methodically. The reactions it evoked from one’ were confusion, stress, and amazement. A.C. Bradley can truly write an amazing paper that makes the readers think deeply without restraint. This article made one think of questions such as â€Å" Did Shakespeare really use light as a fore-warning of an evil deed instead of a good deed?† or â€Å"Does living in a negative environment warp a person’s personality and make them evil and deadly?† the article is great and should be read and critiqued by others. The atmosphere of Macbeth was indeed dark and did weigh on the characters souls, but it is not what caused the tragic events in Macbeth. What caused the tragedy was pure human greed and lust for power. In the beginning of the play when the witches for-told Macbeth of his destiny to become king he began to think of all the ways he could hasten his crowning. However, he feared his treasonous thoughts but his wife didn’t. Ensnared in her lust for power, riches, and fame Macbeth acted on those treasonous thought and killed his king. The man he swore ever-lasting allegiance to. All this just to satisfy his and his Lady’s’ greed for the power King Duncan held. However, his crowning only led to paranoia and un-satisfaction. This is because a senseless act done out of greed can never satisfy or settle ones heart and conscious. Like Erich Fromm stated â€Å"Greed is a bottomless pit which exhausts the person in an endless effort to satisfy the need without ever ending satisfaction.† The hole that could never be filled in Macbeth drove him to madness and in the end led to his and many others’ demise. Greed, lust, and power all added together never result in a happy ending. It only leads to tragedy. The tragedy that was the atmosphere of Macbeth.

Saturday, November 9, 2019

Office Automation and Group Collaboration Software Essay

As the business becomes smaller and smaller due to globalization making the business environment more dynamic and competitive, organizations of today are fast realizing the importance of information as an critical asset to successes. This in turn increases the importance of automated soft wares and group collaborations systems, which make information management and use more efficient and effective. This articles explores how Office Automation and group collaboration Systems like Groove are increasingly applied to manual business functions in a network of computers in an organization, which help in business communications, writing reports, saving information and statistics, and group of people working on a project from different location and same or different time frames, all integrated in automated software which saves both time and money increasing the work productivity of the employees. An office automation system heavily relies on a network of workstations in order to create an uninterrupted and fast approach to sending and receiving information in a timely fashion. This can be a local Area Network or LAN for local destinations, for example a network of computers with in a building etc or it can also spread across countries through a Wide Area Network (WAN), which can also be use send instant messages across . this network also provides a secures work space for individual workstations to share and work on documents using groove as a group collaboration software. The functions of an Office Automation System include electronic publishing soft wares which allow users to create documents, edit them as and when requires, insert tables, charts or any other graphics, electronically store important documents and even print them in the form of memos, periodic or ad hoc reports and letters, all these functions are performed by word processing soft wares where as a desktop publishing software can also be used for professional documents for examples brochure, and by making use of available templates for magazines etc Then we have Electronic communication soft wares, as a part of the Office Automation System used for face to face communication with executives in other cities or countries through desktop video conferencing incase of two employees communicating with each other, or electronic collaboration systems which allow different work groups to communicate face to face with each other and work on projects via a network of computers regardless of the geographical location. Another important branch of Office Automation Systems is Telecommuting which now makes It possible for employees to work from home or distant locations avoiding long distance travelling, traffic by connecting to the organization’s local or wide area network. One of the greater advantages of telecommuting is that it allows organization to use the untapped pool of the handicapped people and single parents who for reasons of their own cannot come to the work place. Other advantages of Office Automation Systems is that it also incorporates image processing and presentation and multimedia soft wares like PowerPoint, SPC Harvard Graphics etc which allow the users to edit and integrate both image and texts, videos etc and share it using work collaboration systems. Another important advantage of group collaboration soft wares in this era of globalization is that it allows work groups to work on and share information and coordinate activities at same place same time or different place, different times ensuring a smooth work flow through out the wide spread organization. Although Office automation and group collaboration software make work life a lot easier for us, yet one has to be cautious about the limitations they offer along with the advantages. The soft wares can be used for personnel use unrelated to work. For example instant messaging can be used to discuss topics other than work which wastes both time and office resources. As far as group ware is concerned they can be expensive, may require extensive training, mat not support the rapid changes in technology and due to the availability of company related information with different people at different places it can also lead to a leak in critical information. Therefore, after realizing the importance of automates software and group collaborative system which without any doubt increase work productivity and make coordination of various work activities very easy for us, one must be aware that it does come with certain limitations for which caution should be exercised. After all, information is a critical asset which needs proper management.

Thursday, November 7, 2019

Free Essays on Shays Rebellion

Troubled Farmers â€Å"In the first years of peacetime, following the Revolutionary War, the future of both the agrarian and commercial society appeared threatened by a strangling chain of debt which aggravated the depressed economy of the postwar years†.1 This poor economy affected almost everyone in New England especially the farmers. For years these farmers, or yeomen as they were commonly called, had been used to growing just enough for what they needed and grew little in surplus. As one farmer explained â€Å" My farm provides me and my family with a good living. Nothing we wear, eat, or drink was purchased, because my farm provides it all.†2 The only problem with this way of life is that with no surplus there was no way to make enough money to pay excessive debts. For example, since farmer possessed little money the merchants offered the articles they needed on short-term credit and accepted any surplus farm goods on a seasonal basis for payment. However if the farmer experie nced a poor crop, shopkeepers usually extended credit and thereby tied the farmer to their businesses on a yearly basis.3 During a credit crisis, the gradual disintegration of the traditional culture became more apparent. During hard times, merchants in need of ready cash withdrew credit from their yeomen customers and called for the repayment of loans in hard cash. Such demands showed the growing power of the commercial elite.4 As one could imagine this brought much social and economic unrest to the farmers of New England. Many of the farmers in debt were dragged into court and in many cases they were put into debtors prison. Many decided to take action: The farmers waited for the legal due process as long as them could. The Legislature, also know as the General Court, took little action to address the farmers complaints. 5 â€Å"So without waiting for General Court to come back into session to work on grievances as requested, the People took matters ... Free Essays on Shays' Rebellion Free Essays on Shays' Rebellion Troubled Farmers â€Å"In the first years of peacetime, following the Revolutionary War, the future of both the agrarian and commercial society appeared threatened by a strangling chain of debt which aggravated the depressed economy of the postwar years†.1 This poor economy affected almost everyone in New England especially the farmers. For years these farmers, or yeomen as they were commonly called, had been used to growing just enough for what they needed and grew little in surplus. As one farmer explained â€Å" My farm provides me and my family with a good living. Nothing we wear, eat, or drink was purchased, because my farm provides it all.†2 The only problem with this way of life is that with no surplus there was no way to make enough money to pay excessive debts. For example, since farmer possessed little money the merchants offered the articles they needed on short-term credit and accepted any surplus farm goods on a seasonal basis for payment. However if the farmer experie nced a poor crop, shopkeepers usually extended credit and thereby tied the farmer to their businesses on a yearly basis.3 During a credit crisis, the gradual disintegration of the traditional culture became more apparent. During hard times, merchants in need of ready cash withdrew credit from their yeomen customers and called for the repayment of loans in hard cash. Such demands showed the growing power of the commercial elite.4 As one could imagine this brought much social and economic unrest to the farmers of New England. Many of the farmers in debt were dragged into court and in many cases they were put into debtors prison. Many decided to take action: The farmers waited for the legal due process as long as them could. The Legislature, also know as the General Court, took little action to address the farmers complaints. 5 â€Å"So without waiting for General Court to come back into session to work on grievances as requested, the People took matters ...

Monday, November 4, 2019

Andrew Blake Essay Example For Students

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Saturday, November 2, 2019

Microeconomics class; News Article Analysis Essay

Microeconomics class; News Article Analysis - Essay Example According to research by the IMF, what is important is consistency in wealth creation, which eliminates inequality at the long run. Other economics believe that, poverty does not arise from inequality, but the move by the government to increase tax against the rich in efforts of ensuring equal distribution of wealth. Countries that focus more on wealth distribution face lengthy periods of slow economic growth. This is because the level of spending within the county is not only low, but also not uniform. According to the article, unequal countries are poor in terms of social indicators, for example, achievements in education, compared to countries that have equality in income distribution. This is an indication that poor families find it hard to invest in education, which pushes them to higher levels of poverty. Up to some levels, redistribution of wealth does not affect wealth creation. For example, in countries with substantial redistribution, the growth in wealth per individual is not substantially lower. However, countries with more redistribution may face shorter growth spells (The Economist). According to the article, there is a positive correlation between wealth creation and income inequality. In other words, the more unequal a country is, the more the rate of income growth. High-income inequality means that only a small proportion of the population within an economy controls the wealth. Therefore, consumption within the economy is as well concentrated within the small population. There is a direct association connecting wealth creation within an economy and the level of expenditure or consumption. In unequal countries, the level of consumption is low because it is concentrated within a few citizens that own resources. Therefore, there is a lack of enough expenditure to spur growth. Developed countries across the world, create more wealth than the developing countries. This is because the level of expenditure within the economies is

Thursday, October 31, 2019

Play analy Movie Review Example | Topics and Well Written Essays - 500 words

Play analy - Movie Review Example During the divorce process she meets more women in the same boat with her. The husband marries the gold digger and Mary decides to move on but she later realizes how unhappy the ex husband is and decides to fight for him. In this paper I will try explain and portray critically the different characteristics and function of each actor. All through the play there is no presence of a male figure although they are talked about often. The main theme is the relationship of the women with men and with themselves as portrayed by one character, Nancy Blake who is single and likely a bi-sexual and she is a feminist who is direct and unemotional. The props showed a lot of attention to detail for example only female figures is embodied and even the pets in the play are all females apart from the bull drawing in the magazine Peggy reads before lunch in Mary’s house. The film color of black and white shows the originality and the time the play was created since it is old. Mary Haines is a contented, faithful and cheerful wife of Stephen and has a daughter little Mary. She is in her middle 30 and has appositive outlook towards marriage. Crystal is in her middle 20s she is single, enticing, deceitful, disrespectful, manipulative and ambitious. She is the gold digger married to Stephen and she is a fragrance salesperson. She is also unfaithful. Mrs. Morehead is 55 the mother of Mary who is a widow, traditional and wise. Mrs. Fowler is a gossiper, selfish, and inconsiderate lady who is married to Howard and have two children. Mrs. Day or Peggy is 25 who is married to John has no kids but she longs for one. She is the type of lady who has cash but she complains. She is sympathetic and awkward. Mrs. Potter is a dull non confrontational house wife who does not like children. She has sexual tendencies. Finally Countess De Lage is an outgoing hopeless romantic who has been divorced four times. There are three themes, the ideal woman who takes care and depend fully on

Tuesday, October 29, 2019

TOURISM - LEISURE AND SOCIETY Essay Example | Topics and Well Written Essays - 2000 words

TOURISM - LEISURE AND SOCIETY - Essay Example ns pertaining to social standing and status may sometimes happen to be fluid, which may evolve over time, influenced by dominant or popular traditions and values. Still, there is no denying the fact that the individuals affiliated to the same social standing do share a common lot of beliefs and values that enable them to recognize themselves as having a unique status, which may be real or imagined (Anderson 1991). Hence, social identity and status mostly correspond, irrespective of the cultural, racial and ethnic disparities within a society. This correspondence of social identity and status sans economic and demographic disparities portends multifarious ramifications for the tourism industry the world over. Social identity and status are the concepts, which are many times not directly observable or discernable, but inferred from various ways and patterns of group expression, tourism and leisure qualifying to be one important manifestation. Going by this fact, many nations and touris t destinations are vying with each other to come out with tourism management policies and strategies, which have notions of social identity and status incorporated and adjusted within them (Henderson 2001). Such tourism strategies have observable and coveted economic, political and social agendas embedded within. Thus, the concept of tourism, and the old and new perceptions pertaining to it often portray narratives associated with unique symbols of social identity and status. The concept of tourism and leisure had the notions of social identity and status amalgamated with it at the very time of its conception in the early 19th century. Thorstein Veblem in his acclaimed work ‘The Theory of the Leisure Class: An Economic Study of institutions (1902)’, meticulously elaborated on the concept of leisure and tourism being intricately associated with social entities like wealth and status. According to Veblem (1902), the middle and working class in most of the developed countries have the

Sunday, October 27, 2019

Appraisal of the person centred approach

Appraisal of the person centred approach There are several therapeutic frameworks which can be used within different realms to help an individual with psychological problems they may be experiencing; cognitive-behavioural therapy, person-centred therapy or psychodynamic therapy, to name a few. Each therapy is distinct from each other in terms of methods of intervention and ideas and assumptions about the nature and sources of psychopathology. Each therapy is also, of course, considered by those who practice it, as widely applicable to the problems presented for psychotherapeutic treatment (Gabbard, Beck Holmes 2005; Feltham Horton, 2006). Within mainstream psychology, person centred therapy is often criticised because it lacks a solid theoretical and empirical foundation but in counselling and psychotherapy it remains influential. Definition and Theory The person-centred approach was established by Carl Rogers in the 1940s and 1950s. It offers a dynamic, process-focussed explanation of the development and functioning of personality, vulnerability to psychopathology, and of therapeutic growth toward psychological well being (Rogers, 1959). According to person-centred theory each individual is born with actualising tendency. This is what is described by Rogers (1951) as the built in motivation in every life form to develop to their full potential, within their own individual unique life circumstances and potentialities (Gillon, 2007). Although this is a controversial concept (Ryan, 1995; Levitt, 2008), and hence a main criticism of person-centred theory as a whole, it is a fundamental concept within the therapy; the therapy is rooted in the clients ability for awareness and self-directed change in their attitudes and behaviour (Bradley, 1999). Rogers theory of the person is made up of two concepts, the first being the organismic self. This is the true and real person that we are. Roger suggests that this is innate and consistent throughout our lives; we do not learn this concept of ourselves we just are. He postulates that it is within the organismic self where the actualising tendency exists. The other part or the person, as theorised by Rogers, is the self concept. This is the learned way of being and develops through the messages we receive from others. This begins in childhood with messages we receive from our parents and continues throughout our lives through interactions within other relationships. According to Rogers, a healthy self concept exists when we experience unconditional positive regard from the other people in our lives and are not placed under any conditions of worth. In contrast, an unhealthy self concept occurs when we are effected by interjected values and conditions of worth. In this state we often ex perience denial and distortion which are defence mechanisms which come into play when we do not fit into the conditions of worth. In Rogers theory, psychological distress happens when there is a poor fit between the organismic self and self concept i.e. there is incongruence. There is a disintegration of the self concept and there is often experience of very serious emotions such as fear, depression and anxiety. The goal of psychotherapy is to promote the self-actualization in the client. PCT utilises the presence of the actualizing tendency in the client makes it possible for the client to control and direct the therapy process, with the facilitation of the therapist. The therapist is not guiding the therapy but aiding the client through their own particular path; in person centred therapy, there are no specific interventions made by the therapist, as such. The Seven Stages of Change Through empirical research, Rogers was able to recognise identifiable features that characterise positions on a continuum of personality change effected by the process of psychotherapy. It is the belief that the client goes through the seven stages of change from incongruence to congruence in therapy which, at the end of the therapy allows them to offer themselves unconditional positive regard and trust in their organismic valuing process (Rogers, 1961). Stage 1 At this stage it is unlikely that the individual will present in a clinical or counselling setting. The person does not perceive themselves as having any problems and they have very rigid views of the world based on past experiences. An individual who does attend a therapeutic session at this stage is unlikely to return after the first session as the therapy seems pointless to them (McMillan, 2004) Stage 2 At this stage the individual has some awareness of negative feelings and is a little more able to express this. However, there is little inner reflection and often the problem is perceived to be external to them. (Cooper et al., 2007) Stage 3 This is the point where most clients enter counselling. At this stage, there is a little more inward reflection and a realisation of self-ownership, although this is not yet fully established. Often the self reflection is focussed on the past and there is a tendency to externalise present thoughts and feelings. (Cooper et al., 2007) Stage 4 According to Rogers, this is where the majority of the therapeutic work will begin. The client begins to talk about deep feelings and there is an increased tendency to to experience things in the present, although this is still often uncomfortable for the client. This is when the client begins to question their thoughts and perceptions of the world. (McMillan, 2004) Stage 5 At this stage the client has a true sense of self awareness. They can express present emotions and are critical of their own previous constructs, but often there is an acceptance e.g. That was a silly thing to do, but maybe thats alright because everyone makes mistakes? (McMillan, 2004) Stage 6 T here is now a rapid growth towards congruence and the client begins to develop unconditional positive regard for other. The previous incongruence experienced by the client is now embraced and challenged by the client. (Mearns Thorne, 2000) Stage 7 The client is now a fully functioning, self actualised individual who is empathic and shows unconditional positive regard for others. It is not necessary for the client to reach this stage and very few do. (Mearns Thorne,2000) Rogers (1967) emphasis that the number of stages are not crucial and they are loose terms with much interplay along the continuum. The Core Conditions As previously stated, the therapy is based upon the belief that the client will primarily bring about change, not the therapist, and the clients self healing will be activated as they become empowered (Casemore, 2006). Instead of making interventions, the therapist has belief in the inner resources of the client that creates the therapeutic climate for growth (Seligman, 2006). The client works within their own frame of reference and within the sessions there are six necessary and sufficient conditions which are referred to as the six Core Conditions, which must be present in order for the client to benefit from their time with the therapist and which are referred to by Rogers as necessary and sufficient (Rogers, 1957). The core conditions are not techniques or skills which can be learned but are regarded as personal attitudes or attributes experienced by the therapist, and communicated to the client (Gillon, 2007). Therapist-Client Psychological Contact One of these six core conditions is therapist-client psychological contact. This means a relationship between client and therapist must exist, and it must be a relationship in which each persons perception of the other is important (Casemore, 2006). In other words, a real relationship must be established between the therapist and Margaret, rather than simply just being in a room together. Prouty, Van Werde Porter (2002) have emphasised that such a relationship cannot simply be assumed and must be worked upon or, arguably, the whole therapeutic framework will fail. Establishing a psychological relationship with a client may be initially difficult, particularly for an individual who has previously had a bad experience of therapy, or simply finds it difficult to talk to other people about the issues they may be having, even those close to them. The rejection of help from people in pre-established relationships, such as friends or family members might suggest that there may be hesitatio n by the client, in establishing a relationship where the purpose is to gain help. Conversely, building a relationship which will provide an individual with the ability to help themselves may be appealing for such a person, and particularly when person-centred therapy removes the conditions of worth placed on an individual by their family and friends. (Todd Bohart, 1994) . The relationship between the therapist and the client is crucial to the person-centred approach and it cannot just be assumed but must be worked on (Prouty, 2002). Incongruent Client It is also a core condition that the client is in a state of incongruence, being vulnerable or anxious. It is only when this core condition is present that there is a need for change. This idea of knowledge of need for change is important, because the condition implies that, as a result of the experience of vulnerability or anxiety, the client is aware that they are encountering difficulties. (Singh Tudor, 1997) It is important for the client to be aware of their own difficulties as the therapy is based upon the client helping themselves without obvious intervention from the therapist. Without the knowledge of their problems and difficulties, it becomes impossible for the client to confront their problems and work through them. Often, the fact that an individual has asked for help from a primary care service which has referred them to therapy, or have chosen to privately visit a therapist demonstrates an awareness of their problems. If a client is not in therapy voluntarily, is host ile toward the process and the therapist, and is noncommittal about attending sessions, the likelihood of a positive outcome from the therapy diminishes drastically. Conversely, if a client enters the therapeutic relationship feeling a strong need to obtain help, are open and willing to give therapy a try, attend their sessions and establishes a helpful therapeutic relationship with their therapist, it is much more likely that they will benefit from PCT (Corsini,Wedding Dumont, 2007). Congruent Therapist Conversely, in order for the therapy to be effective the therapist must be congruent or integrated in the relationship. Congruence means that the therapists outward responses match their inner awareness and feelings; that they are genuine, real, open, authentic and transparent (Casemore, 2006). Rogers (1957) stressed that congruence is not a question of the therapist blurting out compulsively every passing feeling; rather it is a state of being. These feelings should only be expressed when they are persistent and of great strength and when communication of them assists the therapeutic process (Rogers, 1966, p185). By building this self-awareness not only does the therapist build trust with the client but it also reduces the likelihood that a therapists own experiences in relation to a client, such as distress or anger, will not be influenced by his/her own incongruence and thus conditions of worth being imposed. (Gillon, 2007) For example, if there is a persistent feeling of irritati on from the therapist in regard to how they perceive their clients behaviour, (such as the client rejecting help from family members being perceived as avoiding taking responsibilities for their own problems) this issue will need to be addressed in order to maintain congruence in the therapist in the relationship, and hence maintain a central core condition, to enable effective therapy sessions. The concept of phenomenology must be taken into account in such a situation. The multiple reality theory is defined as a subjective view of the world, constructed by each individuals collective experiences (Rogers, 1951). As a result, no other human being can possibly determine what is the correct or incorrect behaviour for any other individual. Therefore, the therapist must respect this, remain non-directive and supportive, and allow each individual the freedom to live according to this reality and to make all decisions about their growth and direction. (Kensit, 2000) It is notable that this feeling will have an effect on the core condition of congruence which the therapist must bring to the relationship within therapy. It is important for a therapist to be aware of what inner experiences to expose to the client during therapy and in what manner to do so. (Gillon, 2007) Taking the previous example of a feeling of irritation in the therapist, it can be seen that this feeling the ther apist is experiencing is not only putting the therapeutic relationship at risk but it may be an option, if this feeling persists, for the therapist to disclose this feeling to the client in a tactful way, as it may ultimately aid her in therapy. Congruent therapist self disclosure has been shown to achieve a more favourable perception of the therapist, and a higher attractiveness perception, as well as a greater desire to choose a therapist practicing congruent self disclosure over incongruent self disclosure. (Knox, Hess, Peterson Hill, 1997; Nyman Daugherty, 2001; Audet Everall, 2003) Self disclosure not only allows the therapist to remain in a congruent state in the therapeutic relationship but also a self disclosure by the therapist in relation to an issue which the client may be having difficulties confronting, may encourage the self healing process. However, within this solution lies a further problem, as sharing this information may evoke strong feelings from the therapist which could damage the therapeutic relationship which has been built with the client. It is a decision which the therapist must regard carefully and personally make the decision as to whether or not to share the information, by balancing the benefits and risks of this self-disclosure. Further to this it is important for the therapist to decide how much information is sufficient to share without overwhelming their client, or placing conditions of worth within the relationship. As previously mentioned, studies have shown that congruent therapist self disclosure is often a positive thing and so should not be shied away from (Knox, Hess, Peterson Hill, 1997; Nyman Daugherty, 2001; Audet Everall, 2003). However, it must be emphasised the importance of careful consideration before engaging in this technique, as if the self disclosure is misread by the client the relationship will be jeopardised, and the clients progress halted. Unconditional Positive Regard Another important core condition which must be present during a therapy session is that the therapist should experience unconditional positive regard for the client. This means that the therapist offers the person respect, acceptance (although it does not have to be approval) caring and appreciation regardless of the clients attitude or behaviour (Gillon, 2007). This non-judgemental attitude and acceptance of the client is important because it challenges the clients beliefs that they are only valued if they behave as required by significant others (conditions of worth). There is no longer any need for the client to shy away from aspects of their inner self which may be painful or that they may see as shameful because they learn that it is possible to be truly themselves and still be accepted. This is an important aspect of person centred therapy as it opens up the opportunity for the client to explore their anxieties and accept them within their own frame of reference. This, in turn, allows for the self-healing process which is central to person-centred therapy. Empathic Understanding Another core condition which must be achieved is that the therapist experiences an empathic understanding of the clients internal frame of reference and endeavours to communicate this experience to the client. In other words, the therapist enters into the clients world as if it were their own and has increased awareness of how an event or situation has affected the client. This will show the client that they understand them and that their views, feelings and thoughts have value. This will henceforth reinforce the idea that the client is accepted and will allow the therapeutic relationship to flourish to enable a deeper exploration of the self concept. This empathic understanding is often demonstrated to the client through the use of techniques such as reflection and paraphrasing. It has been demonstrated through meta analyses that empathy is a core component of most therapeutic approaches, despite various definitions and uses (Feller and Coccone , 2003). However, contrary to the idea s of Rogers, empathy appears to be necessary, but, not sufficient, for therapy to produce positive outcomes. An extensive review of research on empathy over the 1950s to the 1990s (Duan Hill, 1997), notes a decline in academic interest in the concept of empathy in therapy, since the 1980s. They found that that this appeared to stem from continuing methodological problems, which generally appeared to arise from difficulty is defining the various aspects of empathy. A further meta-study, which examined commonalities across various therapy types, found further support for the idea of empathy as a core concept throughout therapies (Beutler, 2000). As above, this does not require the therapist to experience the same emotions as the client, but to understand and respect those emotions. Client Perception of UPR and Empathic Understanding Arguably, the most important condition is that the client perceives this unconditional positive regard and empathic understanding of the therapist through the way the therapist is in session. This can be demonstrated through warmth, and techniques such as reflection, paraphrasing and clarifying. Not only will this reassure the client that they are being understood and so do not have to explain themselves, but it may also trigger further realisations about thoughts and feelings, which in turn will help the client to move through the self healing process with the prospect of increasing congruence. Todd and Bohart (1994) studied a group of patients in psychiatric care, suffering from varying degrees of psychopathology. It was found that when a therapist did not put conditions of worth on (i.e., judge) the patient they responded with more confidence and less hostility. This is an important finding when relating this therapeutic approach to practice, particularly for individuals who may b e reluctant to obtain help from friends and family; who are often the source of conditions of worth. By removing these conditions of worth an individual may be more open to getting help for their problems. As these conditions are actively removed in a person-centred therapy session, it is suggested that such an environment will encourage an individual to feel comfortable enough to open up and explore their thoughts and feelings within their own internal framework. The theory and necessary and sufficient core conditions which construct person-centred therapy will allow an individual to increase congruence and ultimately reduce the levels of psychological distress they feel. Through talking to the therapist within a session which incorporates the six necessary and sufficient conditions, it is hoped they will go through the seven stages of change and at the end of the therapy can be regarded as a fully functioning person, as described by Rogers (1961). Criticism and Limitations A frequent criticism of this approach is that the core conditions as outlined by Rogers, is what any good therapist does anyway. Superficially, this criticism reflects a misinterpretation of the real challenges of consistently manifesting unconditional positive regard, empathic understanding and congruence (Malhauser, 2010). This is particularly the case in regard to congruence, to the extent that some therapeutic techniques used in some other approaches are dependent upon the therapists willingness to suppress, mentally formulate hypotheses about the client, or constantly maintain a professional front, hiding their own personal reactions, there is a real challenge in applying these techniques with the openness and honesty which defines congruence. Nevertheless, as previously discussed, much of the meta-analysis research being carried out is showing the common factor of an accepting therapeutic relationship to be the pivotal aspect of any therapeutic approach. A PCT therapist may often run the risk, due to the nature of the role of the therapist in the relationship, to be very supportive of their clients but not challenge them. If a therapist directs the client to discuss contents that the therapist believes to be central to the process, the therapy is not client-centered. If the therapist arranges the ways in which clients relate to their concerns or to how they express those concerns, the therapy is directive and not client-centered. In this respect, client-centered therapy stands alone within the family of person-centered and humanistic therapies (Witty, 2007). Kahn (1999) discusses the concept of nondirectivity in person-centered theory. He argues that, since personal and theoretical biases are unavoidable, it is impossible for a therapist to be consistently nondirective. Furthermore, the concept of nondirectivity, with its focus on the psychology of the client, implies that person-centered therapy is a one-person rather than a two-per son psychology. The article quotes therapists who believe that when a clients autonomy is respected, a wide variety of therapeutic interventions are possible. The argument is made that therapist shortcomings may be a more relevant concept than nondirectivity. With the fallibility of the therapist and a respect for the autonomy of the client, Kahn postulates that therapeutic responses can become more flexible and innovative, increasing the power of the person-centered approach. It has been said that the only limitation to person centred therapy is the limitations of the therapist themselves (Dryden, 2007) and it is postulated that perhaps this is the key to effective person centred therapy. There has been criticism of the nondirective attitude associated with this particular therapeutic approach. There is also research that indicates that the personality of the therapist is a better predictor of success than the techniques used (Boeree, 2006). In saying that the techniques used are just as personal to the therapist and are often effected by their personality. As laid out in the core conditions, the therapist themselves must be congruent and authentic and so therefore must be constantly aware of their role in a session. It is important that self disclosure is considered and evaluated before brought into a session but similarly it is important that to both challenge and reassure the client, that it does occur at some point. It is a difficult balance to get ri ght but is crucial to the outcome of therapy for the client. Cognitive behavioural therapy (CBT) is often regarded as the most effective therapeutic framework practiced by counselling psychologists. This is due to high volumes of research into the effectiveness of CBT to treat a wide range of psychological problems which individuals may have. A recent development has seen NICE (National Institute for Health and Clinical Excellence) recommending computerised cognitive-behavioural therapy as a cost-effective and clinically effective practice (NICE, 2006; Mental Health Foundation, 2006). Although the benefits and effectiveness of cognitive-behavioural therapies are undeniable, and cannot be overlooked, it has, as with any therapy, its limitations and comparative research is showing that very little actually stands between CBT and other therapeutic therapies. The person-centred approach has been successful in treating many different psychological problems including anxiety disorders, alcoholism, psychosomatic problems, agoraphobia, interpersonal d ifficulties, depression, and personality disorders (Bozarth, Zimring Tausch, 2002). It is not, however, a suitable therapy to help someone who is suffering from more severe mental health issues such as severe psychosis, as it is unlikely that they will be able to engage with their own thoughts enough to guide their own therapy. As previously stated, it has also been shown to be as equally effective as CBT when used to help an individual who is suffering from major depression (Osatuke, Glick, Stiles, Greenberg, Shapiro Barkham, 2005); with the client in the aforementioned study being helped using CBT managing her needs better and the client being helped using person-centred therapy, accepting her needs more. The authors concluded that despite the qualitative differences, the success was equal in each case and suggest that there is more than one way of being psychologically healthy. A recent study (Stiles, Barham, Twigg, Mellor-Clark Cooper, 2006) into the effectiveness of cognitive-behavioural, person-centred and psychodynamic therapies as practised in the NHS, took into account over 1300 patients, across 58 NHS care sites over a period of 3 years. They found that each of the therapeutic frameworks, either by itself or in conjunction with another therapy such as art, averaged similar marked improvement in individuals well being. This finding suggests that different approaches tend to have equivalent outcomes, an idea which is also demonstrated in other research in the area. (Shadish, Navarro, Matt Phillips, 2000; Holmes, 2002; Stirman, DeRubeis, Crits-Christoph Brody, 2003). For example, Lambert and Bergin (1994) carried out a meta-analysis of studies on psychotherapeutic efficacy, in which they found that there is only a small amount of evidence which weights one particular therapy above another and that most of a clients improvement is related to factors c ommon to all therapeutic approaches. They also propose that it is not the form of therapeutic style a therapist uses, but the therapist themselves which is the main impacting factor on the outcome of a therapeutic treatment. This finding can be considered to be a result of the Dodo bird verdict; a phrase conceived by Rosenzweig (1936). It is often extensively referred to in literature as a consequence of the common factors theory, which proposes that the specific techniques that are applied in different therapeutic approaches serve a very limited purpose and that most of the positive effect that is gained from psychotherapy is due to factors that the schools have in common. This is often the therapeutic effect of having a relationship with a therapist who is warm, respectful and empathic. Meta-analyses by Luborsky (2002) shows that all therapies are considered equal and all must have prizes. On the other hand, scientists who believe in empirically supported therapies (EST) challenge the concept. Chambless (2002) emphasises the importance of remembering that specific therapies are there for specific people in specific situations with specific problems and postulates that grouping problems and therapies, d etracts from the overall importance and individuality of therapy as a whole. Whilst there is much agreement about this, the Dodo bird verdict is still very much accepted within research and is especially important because policymakers have to decide on the usefulness of investing in the diversity of psychotherapies that exist, as demonstrated by the rise of CBT as the therapy of choice in the NHS. Cooper, Elliot, Stiles and Bohart (2008) released a joint statement at the Conference of the World Association for Person-Centred Psychotherapies and Counselling in which they stated that they believe it is scientifically irresponsible to continue to imply and act as though CBTs are more effective than other therapies. They base this opinion on the fact that more academic researchers subscribe to a CBT approach than any other therapy and these researchers get more research grants and publish more studies on the effectiveness of CBT, in comparison to researchers in other areas of psychother apeutic practice. They also take into consideration the previously mentioned research in which scientifically valid studies demonstrate that when established therapies are compared to one another the most common result is that both therapies are equally effective. In conclusion, the person-centred approach is an effective and well researched therapeutic method. It has been shown to have no less standing or effectiveness than cognitive behavioural therapy, despite being pushed to one side within the NHS. It is suggested that an increased scientific research evidence base may increase the likelihood of it being propelled to the same stature within health services as CBT, however as the therapy does not use standardised assessment, measures or clearly defined goals, it would be difficult to measure the effectiveness to the same degree. It is also argued that by researching the approach in such a scientific way it is deviating away from the core principles of the approach itself, which are humanistic. The principles of person-centred therapy are applicable out with the therapeutic relationship and the core conditions which Rogers defines as being necessary for effective treatment, are a valuable tool in allowing an individual to gain self awarenes s and aid their own recovery. It is successful in numerous settings such as family and couples counselling, as well as teaching and management and has been shown to be effective in conflict resolution. The person-centred approach is continuing to develop e.g. relational depth and configurations as outlined by Mearns and Thorne (2000), and will undoubtedly continue to do so with the continued work of key psychologists in the field. Word Count: 4897