Scrooge in A Christmas Carol by Charles Dickens Essay...

Scrooge in A Christmas Carol by Charles Dickens The novel, ‘A Christmas Carol’, is more than just a mere story instead it tries to expose the negative side of Victorian society and the reason behind this horror, the greed of the wealthy, through the development of the character Scrooge. All this while attempting to prompt readers with Scrooge’s similar wealth to make a change. As mentioned earlier, the development of Scrooge’s character is vital to this and I will explain how his character develops as the story proceeds and how it is used to accomplish the aim as mentioned above. In the first stave, Dickens tries to point out that Scrooge is a character that society considers negative. In the introduction, Dickens points†¦show more content†¦This haste to put down Scrooge’s character was carried out by Dickens to set an impression of Scrooge as an overall negative character which is supposed to reflect, in exaggeration, the negative characteristics of the wealthy businessmen in Victorian society. The first stave also tries to pass Scrooge off as an isolated character, it does this through the use of repetition as the emphasis of Marley’s death is repeated several times in the first stave that even dickens admits this with the quote ‘permit me to repeat, emphatically, that Marley was as dead as a doornail’ which basically means that Dickens is admitting that he has repeated that Marley is dead, this proves that repletion is used to allow the reader to gain the impression that Scrooge is an isolated character which. This isolation is further emphasized when Scrooge described love and Christmas, both very social occasions, in one statement as ‘the only thing in the world more ridiculous than a merry Christmas’, this proves Scrooge’s isolation and his anti-social characteristic. Scrooge is also comes off the first stave as an anti-social and cold character, this is proven because Scrooge repeatly dismisses his nephew who is trying to make friends with him with the quote ‘Good afternoon’ which proves Scrooge’s anti-social and cold character. Not only is Scrooge’sShow MoreRelated Scrooge in A Christmas Carol By Charles Dickens Essay1089 Words   |  5 PagesA Christmas Carol By Charles Dickens Scrooge is represented from the beginning as a miserable old man being described as a squeezing, wrenching, grasping, scraping, clutching, covetous, old sinner! I think this a perfect description of him in one sentence. People know Scrooge well and avoid him, this suites Scrooge because he does not like other people and not a big fan of being sociable. The name Scrooge was created by Dickens and is now well known in the dictionaryRead MoreThe Comprehensibility of Scrooge in Charles Dickens A Christmas Carol1184 Words   |  5 PagesA Christmas Carol: The Comprehensibility of Scrooge A Christmas Carol by Charles Dickens is one of the most classic stories that has been embraced by Western culture. There is a certain timelessness to the entire story, in that it demonstrates the powerful transformation of an incredibly stilted and unlikeable character to that of someone who is giving, kind and generous. 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A Christmas Carol is about how a â€Å"cold-hearted, tight fisted, selfish† money grabbing man is offered an opportunity of a life time, to change his behaviour, attitude... to have a second chance in life. The theme of this novel is to look at the good you do in life and how it carries over after your death. The moral of the book is; People can make changes in their lives whenever they really want to

What Is Bibliotheraphy Free Essays

What is Bibliotherapy? * Bibliotherapy – the use of literature to help people cope with emotional problems, mental illness, or changes in their lives or to produce affective change and promote personality growth and development. * The underlying premise of bibliotherapy is that clients identify with literary characters similar to themselves, an association that helps the clients release emotions, gain new directions in life, and explore new ways of interacting * E. g. We will write a custom essay sample on What Is Bibliotheraphy or any similar topic only for you Order Now Teenage readers may feel relief that they are not the only ones facing a specific problem. They learn vicariously how to solve their problems by reflecting on how the characters in the book solve theirs Some approaches in Bibliotherapy * Traditional bibliotherapy * Tended to be more ‘reactive’ * Focused on getting individuals to react positively or negatively to the reading material. * Therapeutic process * More interactive one: the reader becomes part of the unfolding intellectual and emotional process of the story, and in struggling to understand what is being communicated at the deepest levels, the reader responds by making a positive alternation or modification in behavior or attitude. Interactive bibliotherapy * Help them reflect on what they read, such as group discussion and dialogue journal writing. * In clinical bibliotherapy and bibliocounseling * Skilled practitioners use therapeutic methods to help individuals experiencing serious emotional problems. * Devel opmental bibliotherapy * Classroom teachers are more likely to use this method * Involves helping students in their normal health and development * Advantage – teachers can identify the concerns of their students and address the issues before problems arise. Students can also be guided through predictable stages of adolescence Basic stages in Bibliotherapy Generally, activities in bibliotherapy are designed to: * provide information * provide insight * stimulate discussion about problems * communicate new values and attitudes * create awareness that other people have similar problems * provide realistic solutions to problems Four basic stages: identification, selection, presentation, and follow-up. * First two stages – the clients’ needs must be identified, and appropriate books selected to match their particular problems. The books must then be presented carefully and strategically so that the clients are able to see similarities between themselves and the book characters. * Once the clients can identify with the main character, they enter the follow-up stage during which they share what they have gained. * They express catharsis verbally in discussion or writing, or nonverbal means such as art, role-playing, creative problem solving, or self-selected options for students to pursue individually * Once catharsis has occurred, the clients can be guided to gain insight into the problem. Catharsis – the process releasing strong emotions through particular activities or experience) Benefits and limitations of Bibliotherapy * BENEFITS * Provides the opportunity for the participants to recognize and understand themselves, their characteristics, and the complexity of human thought and behavior. * Promote social development as well as the love of literature in general, and reading in particular. * Reduces feelings of isolation that may be felt by people with problems. * LIMITATIONS * Availability of materials on certain topics Lack of clien t readiness and willingness to read. * Clients may also project their own motives onto characters and thus reinforce their own perceptions and solutions – participants may be defensive * Facilitators may have limited knowledge of human development and developmental problems, and inadequate knowledge about appropriate literature. * Clients may be unwilling to discuss areas that are uncomfortable * Facilitators may insist on making a point at the client’s expense. http://www. cyc-net. org/cyc-online/cycol-0105-biblio. html Selection of books When choosing stories for bibliotherapy there are specific criteria : * The child’s emotional and chronological age should be taken into account * The librarian should know the material * It should be related to the child’s circumstances and feelings * Illustrations should be clear and colourful. * Characters should model healthy adaptation patterns * There should be a character suitable for identification. * The hero in the story should also be portrayed realistically, for instance s/he must have feelings such as uncertainty, fear and anger. S/he must portray unacceptable behaviour such as being naughty, while people still accept him/her. * There should be other characters in the story that are more or less the same as those in the client’s situation * The librarian should know the client’s reading ability * In using bibliotherapy with small groups of children, the same principles of book selection * Any books selected will be suited for all group members. BIBLIOTHERAPY!! THREE STAGES of BIBLIOTHERAPY 1. IDENTIFICATION. The child identifies with a character, a story line, SOMETHING in the book that   catches their attention. This identification (discovery) can be by the child, or staged by the therapist or   teacher. 2. CATHARSIS. The child is able to release emotions when he/she becomes emotionally involved in   the story. The classroom or office provides a safe place for the child to release (in a classroom, make   sure to guard the child’s privacy and confidentiality). The child can release any of several ways, such   as discussion, art work, music . . 3. INSIGHT. With the therapist’s help, the child can come to possible solutions to their problem. Or   sometimes, there is no solution, but coping strategies can be suggested and goals made. The   book’s suggested solution or coping strategies can be used, if appropriate. | BIBLIOTHERAPY  can be done in group settings or with individuals alone. Books that address problems common to childhood can be read   to g roups, even when there aren’t any apparent problems. Sometimes a group reading can open discussion and reveal issues. While  BIBLIOTHERAPY  is a good way for children to release pent-up emotions, it should not be considered a cure. Deep psychological   problems can’t be resolved or even handled in a classroom setting — these need to be addressed in more intense therapy. | HOW TO USE BIBLIOTHERAPY!!!! (yahoo) 1. Identify your children’s needs through observation, parent conferences, classwork, official records, etc. 2. Match the problems with the appropriate books. Make sure that the book is appropriate for the child’s reading   level and maturity. 3. Decide on the settings and time for the therapy, and how you will introduce it to the student. 4. Design follow-up activities after the reading. 5. Motivate the child with introductory activities. 6. Engage in the reading, viewing, or listening phase. Ask leading questions. 7. Take a break for reflection. 8. Introduce follow-up activities: ~retelling of the story ~in-depth discussion of the book ~art activities ~creative writing ~dramatic activities 9. Discussion and possible solution finding. | http://www. catherineshafer. com/biblio. html Developmental Interactive Bibliotherapy Bibliotherapy is generally defined as the use of literature to promote mental health * Bibliotherapy has been found effective for a number of domains, such as attitude change, self-concept development, fear reduction, problem-solving ability, prosocial behavior, values development, and interpersonal relationship. * Bibliotherapy can offer a wealth of resources not only for problem-centered interventions but also for classroom guidance. Children’s Social-Emotional Development * The concept of emotional intelligence has been widespread in recent educational literature. Emotional intelligence involves the ability to perceive accurately, appraise, and express emotion; the ability to access and/or generate feelings when they facilitate thought; the ability to understand emotion and emotional knowledge; and the ability to regulate emotions to promote emotional and intellectual growth. †(p. 10) * Even in the reading lessons that involve only engaging stories, children can learn about how the characters feel and how the characters perform in response to such feelings. * Children learn these social-emotional skills through various medium, such as, literature, art programs, music, and so on. Lang (1998) suggested that a curriculum of social-emotional development should generally cover a wide range of issues. It should involve a concern for the personal and social development. The Tr ansactional Model of Stress * People also differ in their coping patterns. * Emotion-focused coping – avoidance, minimization, distancing, selective attention, and positive comparisons, are likely to occur when there is nothing that can be done to modify harmful, or threatening conditions. * Problem-focused coping – amenable to change. * No single strategy that is considered inherently better than any other. Transactional model suggests that to result in emotions and to cope appropriately with the realities of the situation we are facing, we need to appraise correctly. * the concepts of â€Å"appraisal† and â€Å"coping† to the elementary school students is through children’s literature – pertaining to stressful plots and various forms of coping processes and strategies were selected and analyzed Educational Importance of this Study * School counselors to use literature as a method for nurturing children’s social and emotional develop ment. Facilitate discussions with good quality in interactive bibliotherapy, professional skills including active listening, clarification of content, and reflection of feeling are crucial. * Select quality literature-counselors need to expand their collections in various stories pertaining critical issues to children’s social-emotional development at each stage. * Useful to collaborate with other practitioners, such as media specialists, classroom teachers, librarians, and parents. In addition, further knowledge for selecting children’s literature is especially needed. How to cite What Is Bibliotheraphy, Essay examples What Is Bibliotheraphy Free Essays What is Bibliotherapy? * Bibliotherapy – the use of literature to help people cope with emotional problems, mental illness, or changes in their lives or to produce affective change and promote personality growth and development. * The underlying premise of bibliotherapy is that clients identify with literary characters similar to themselves, an association that helps the clients release emotions, gain new directions in life, and explore new ways of interacting * E. g. We will write a custom essay sample on What Is Bibliotheraphy or any similar topic only for you Order Now Teenage readers may feel relief that they are not the only ones facing a specific problem. They learn vicariously how to solve their problems by reflecting on how the characters in the book solve theirs Some approaches in Bibliotherapy * Traditional bibliotherapy * Tended to be more ‘reactive’ * Focused on getting individuals to react positively or negatively to the reading material. * Therapeutic process * More interactive one: the reader becomes part of the unfolding intellectual and emotional process of the story, and in struggling to understand what is being communicated at the deepest levels, the reader responds by making a positive alternation or modification in behavior or attitude. Interactive bibliotherapy * Help them reflect on what they read, such as group discussion and dialogue journal writing. * In clinical bibliotherapy and bibliocounseling * Skilled practitioners use therapeutic methods to help individuals experiencing serious emotional problems. * Devel opmental bibliotherapy * Classroom teachers are more likely to use this method * Involves helping students in their normal health and development * Advantage – teachers can identify the concerns of their students and address the issues before problems arise. Students can also be guided through predictable stages of adolescence Basic stages in Bibliotherapy Generally, activities in bibliotherapy are designed to: * provide information * provide insight * stimulate discussion about problems * communicate new values and attitudes * create awareness that other people have similar problems * provide realistic solutions to problems Four basic stages: identification, selection, presentation, and follow-up. * First two stages – the clients’ needs must be identified, and appropriate books selected to match their particular problems. The books must then be presented carefully and strategically so that the clients are able to see similarities between themselves and the book characters. * Once the clients can identify with the main character, they enter the follow-up stage during which they share what they have gained. * They express catharsis verbally in discussion or writing, or nonverbal means such as art, role-playing, creative problem solving, or self-selected options for students to pursue individually * Once catharsis has occurred, the clients can be guided to gain insight into the problem. Catharsis – the process releasing strong emotions through particular activities or experience) Benefits and limitations of Bibliotherapy * BENEFITS * Provides the opportunity for the participants to recognize and understand themselves, their characteristics, and the complexity of human thought and behavior. * Promote social development as well as the love of literature in general, and reading in particular. * Reduces feelings of isolation that may be felt by people with problems. * LIMITATIONS * Availability of materials on certain topics Lack of clien t readiness and willingness to read. * Clients may also project their own motives onto characters and thus reinforce their own perceptions and solutions – participants may be defensive * Facilitators may have limited knowledge of human development and developmental problems, and inadequate knowledge about appropriate literature. * Clients may be unwilling to discuss areas that are uncomfortable * Facilitators may insist on making a point at the client’s expense. http://www. cyc-net. org/cyc-online/cycol-0105-biblio. html Selection of books When choosing stories for bibliotherapy there are specific criteria : * The child’s emotional and chronological age should be taken into account * The librarian should know the material * It should be related to the child’s circumstances and feelings * Illustrations should be clear and colourful. * Characters should model healthy adaptation patterns * There should be a character suitable for identification. * The hero in the story should also be portrayed realistically, for instance s/he must have feelings such as uncertainty, fear and anger. S/he must portray unacceptable behaviour such as being naughty, while people still accept him/her. * There should be other characters in the story that are more or less the same as those in the client’s situation * The librarian should know the client’s reading ability * In using bibliotherapy with small groups of children, the same principles of book selection * Any books selected will be suited for all group members. BIBLIOTHERAPY!! THREE STAGES of BIBLIOTHERAPY 1. IDENTIFICATION. The child identifies with a character, a story line, SOMETHING in the book that   catches their attention. This identification (discovery) can be by the child, or staged by the therapist or   teacher. 2. CATHARSIS. The child is able to release emotions when he/she becomes emotionally involved in   the story. The classroom or office provides a safe place for the child to release (in a classroom, make   sure to guard the child’s privacy and confidentiality). The child can release any of several ways, such   as discussion, art work, music . . 3. INSIGHT. With the therapist’s help, the child can come to possible solutions to their problem. Or   sometimes, there is no solution, but coping strategies can be suggested and goals made. The   book’s suggested solution or coping strategies can be used, if appropriate. | BIBLIOTHERAPY  can be done in group settings or with individuals alone. Books that address problems common to childhood can be read   to g roups, even when there aren’t any apparent problems. Sometimes a group reading can open discussion and reveal issues. While  BIBLIOTHERAPY  is a good way for children to release pent-up emotions, it should not be considered a cure. Deep psychological   problems can’t be resolved or even handled in a classroom setting — these need to be addressed in more intense therapy. | HOW TO USE BIBLIOTHERAPY!!!! (yahoo) 1. Identify your children’s needs through observation, parent conferences, classwork, official records, etc. 2. Match the problems with the appropriate books. Make sure that the book is appropriate for the child’s reading   level and maturity. 3. Decide on the settings and time for the therapy, and how you will introduce it to the student. 4. Design follow-up activities after the reading. 5. Motivate the child with introductory activities. 6. Engage in the reading, viewing, or listening phase. Ask leading questions. 7. Take a break for reflection. 8. Introduce follow-up activities: ~retelling of the story ~in-depth discussion of the book ~art activities ~creative writing ~dramatic activities 9. Discussion and possible solution finding. | http://www. catherineshafer. com/biblio. html Developmental Interactive Bibliotherapy Bibliotherapy is generally defined as the use of literature to promote mental health * Bibliotherapy has been found effective for a number of domains, such as attitude change, self-concept development, fear reduction, problem-solving ability, prosocial behavior, values development, and interpersonal relationship. * Bibliotherapy can offer a wealth of resources not only for problem-centered interventions but also for classroom guidance. Children’s Social-Emotional Development * The concept of emotional intelligence has been widespread in recent educational literature. Emotional intelligence involves the ability to perceive accurately, appraise, and express emotion; the ability to access and/or generate feelings when they facilitate thought; the ability to understand emotion and emotional knowledge; and the ability to regulate emotions to promote emotional and intellectual growth. †(p. 10) * Even in the reading lessons that involve only engaging stories, children can learn about how the characters feel and how the characters perform in response to such feelings. * Children learn these social-emotional skills through various medium, such as, literature, art programs, music, and so on. Lang (1998) suggested that a curriculum of social-emotional development should generally cover a wide range of issues. It should involve a concern for the personal and social development. The Tr ansactional Model of Stress * People also differ in their coping patterns. * Emotion-focused coping – avoidance, minimization, distancing, selective attention, and positive comparisons, are likely to occur when there is nothing that can be done to modify harmful, or threatening conditions. * Problem-focused coping – amenable to change. * No single strategy that is considered inherently better than any other. Transactional model suggests that to result in emotions and to cope appropriately with the realities of the situation we are facing, we need to appraise correctly. * the concepts of â€Å"appraisal† and â€Å"coping† to the elementary school students is through children’s literature – pertaining to stressful plots and various forms of coping processes and strategies were selected and analyzed Educational Importance of this Study * School counselors to use literature as a method for nurturing children’s social and emotional develop ment. Facilitate discussions with good quality in interactive bibliotherapy, professional skills including active listening, clarification of content, and reflection of feeling are crucial. * Select quality literature-counselors need to expand their collections in various stories pertaining critical issues to children’s social-emotional development at each stage. * Useful to collaborate with other practitioners, such as media specialists, classroom teachers, librarians, and parents. In addition, further knowledge for selecting children’s literature is especially needed. How to cite What Is Bibliotheraphy, Papers

Social Enterprise and Key Features Free Samples for Students

Question: 1.Describe the social enterprise and key features.2.Identify and Analysis the Market for the Social Enterprises. Answer: Introduction The paper describes Who gives a Crap which is a social enterprise based in Australia. It also provides the history and key features of the enterprise. In addition, the paper identifies and analyses the market in which the social enterprise operates. 7P marketing mix and SWOT analysis are some of the market analyzing strategies that have been used in the paper. Social enterprises are business initiatives which are meant to raise revenue and then use a fraction of the raised revenue in addressing economic, social or economic problems. The enterprise must therefore do everything possible to ensure that they remain competitive in the business market. There is no country where social enterprises are accorded preferential treatment in the business market. Social enterprises must therefore consider the marketing mix. In addition they must carefully analyze the market in which they operate. Since social enterprises uses a portion of their proceeds to improve the lives of people in the societ y, they must be able to carry out business and meet their targets. 1.Description of the Social enterprise and key features Who gives a crap is a social enterprise that was started way back in 2012 by Danny Alexander, Griffiths and Jehan Ratnatunga. The three people came up with the idea when they learned that there are close to 2.3 billion people worldwide who are in dire need of toilets. That was a huge fraction of the worlds total population (Anderson, 2015). The lack of toilets meant that about 40 % of the world population, more so those who live in Sub-Saharan Africa were prone to infections from diarrhea-related diseases. By good luck, it has been proved beyond doubt that accessibility to toilets is the only solution to diarrhea-related diseases. Toilets improve health, quality of life and also provide dignity at the same time (Cunningham, 2016). Research has also shown that investing in a single dollar in sanitation is likely to yield $5.50 regarding economic prosperity. According to the Griffith and his colleagues, that was indeed crap. They therefore, decided to come up with an initiative that would transform the lives of people across the world. Griffith and his friends started Who gives a crap (Marketing Minds, 2012). Who gives crap makes toilet paper, tissues, and paper towel from recycled materials and then sells them to customers. They then dedicate half of the proceeds obtained from the sales towards the building of toilets for people in developing countries. They also provide clean water access and hygiene education. As at now, 120,000 now have access to toilets courtesy of Who Gives A Crap.22, 758 trees have also been saved given that Who Gives A Crap uses recycled materials (Anderson, 2015). The use of eco-friendly materials have in turn led to the preservation of millions of litres of water and reduction of close to 4,000 tons of greenhouse gasses. Griffiths is the current Chief Executive Officer of the social initiative. He is famously known to have sat on a toilet for 50 hours until $ 50,000 was raised by their crowdfunding campaign to start the initiative. Griffith has teamed up with Craig $ Karl in creating some smaller sized toilet roll wrappers. He has taken the move to ensure that they can sell as many toilet papers as possible (Cunningham, 2016). Another reason why they decided to team up with Craig and Karl was to enable them to reach out to new customers. The collaboration with Craig and Karl puts the organization in a good position to market Who Gives A Crap to their fans and also share their story (Cunningham, 2016). 2.Identification and analysis of the market 7Ps Marketing Mix Product /Service Who Gives A Crap deals in generally basic products. Everyone needs toilet papers. Who gives crap makes toilet paper and paper towel from recycled materials. The products are of high quality, useful and convenient for use by the consumers (Anderson, 2015). They are made and packed such that all the customers would have value for their money. In addition; they are donating 50% of their profits. The 50% of profits is channeled towards the building of toilets for people, mostly in developing countries (Desmond Stone, 2007). Price and terms Who Gives A Crap sells their commodities at competitive prices. The prices are very affordable. The fact that they are making their products from recycled materials has enabled them to sell the products at fairly reduced prices and still makes profits. The products are sold to high income earners as well as low income earners, meaning that they must be sold at affordable prices (Lehmann Winer, 2007). Place/Access and availability Toilet papers and paper towels made by the social enterprise is sold in almost all parts of the nation (Cunningham, 2016). The products are easily available in retail shops, wholesale stores, and supermarkets. They can also be purchased from the social enterprises offices and depots. Those who have access to the internet can also access the organizations products online on their website (Ferrell Hartline , 2010). The enterprise has a website whereby customers can access view and compare the prices of various products. Promotion and selling Who Gives A Crap has branding marks on all its products. The branding marks enable customers to distinguish its products from those of its competitors. The fact that it donates 50% of all its profits towards the building of toilets in developing countries is in itself a very serious promotion activity (Marketing Minds, 2012). The idea of constructing toilets has made the organization and its products to become very famous in the countries. The organization has also been able to understand their customers product preferences and taste. They have therefore ensured that the customers are satisfied by the products offered to them (Ferrell Hartline , 2010). People Who Gives A Crap has employed people who make, supply and sell their products to customers. They have people in management, employees and those who provide customer services. The employees who provide customer services are tasked with the responsibility of ensuring that customers are satisfied by the products and services offered by the social enterprise (Anderson, 2015). Process Who Gives A Crap recycles materials and uses them to make tissues and toilet papers. The products are then transported to the marketplaces where they are sold. Proceeds from the selling of the products are then divided into two. 50% of the proceeds are used to construct toilets in developing countries while the other 50% is used in the expansion and day to day running of the organizations activities (Anderson, 2015). Physical environment The physical environment of the organization is clean, presentable, smart and modern. The management of the social enterprise has ensured that all their physical environments across the world are appealing to their customers. Accessibility has also been greatly improved such that all their customers can visit any the premises of the social enterprise without any obstruction (princesstachana, 2016). SWOT Analysis Strength The social enterprise has made for itself a brand name through the building of toilets for people in developing countries. The customers, therefore, have a feeling of ownership in the enterprise. As a result, they promote the sale of their products. Also, the enterprise makes their products from recycled materials which greatly reduce their production cost. Weakness The only weakness of the social enterprise is the inability to monopolize the market completely. Opportunities There are several business organizations such as Craig and Karl that have partnered with the Social Enterprise. Such collaboration markets the products and services offered by the social enterprise. They are therefore able to reach out to more customers (Cunningham, 2016). Threats The social enterprise is only investing 50% of their profits while their competitors are investing all their profits. As a result, their competitors have the edge over them when it comes to the rate of expansion and development (Anderson, 2015). Conclusion Social enterprises work extremely hard in order to raise revenue to sustain their operations. However, they must be aware of the competitors in the market. They must therefore effectively adopt the correct market strategies that would enable them to win as many customers as possible. Social enterprises have had a tremendous impact in communities across the world. Government spending in social projects has declined in the recent past. The organizations have done very well by filling in the gap. References Marnie Cunningham. (2016). Who Gives a Crap: Toilet Paper That's Making a Difference. Global Citizen, 13-15. Anderson, C. (2015). Social Startup 'Who Gives A Crap' Is Making Toilet Paper Cool To Help Those In Need. The Huffington Post, 5-6. Desmond, J., Stone, M. A. (2007). Fundamentals of marketing. London, UK: Routledge. Ferrell, O. C., Hartline , M. D. (2010). Marketing Strategy (5th edition ed.). Chicago: South-Western. Lehmann, D., Winer, R. (2007). Analysis for Marketing Planning (7 ed.). Syndey: McGraw-Hill Education. Marketing Minds. (2012, March 13). Retrieved April 27, 2016, from https://www.marketingminds.com.au/branding/apple_branding_strategy.html. princesstachana. (2016). Who Gives A Crap Tissues and Toilet Paper. Wordpress, 9.